Across multiple ad networks
- Track conversions across iOS Apps, Android Apps and Mobile Web properties.
- Attribute conversions across any ad network and publisher site.
- Easy and quick integration to get started immediately.
Multiple Tracking Technologies
For accuracy and scale
- Combines benefits of multiple technologies assuring accuracy.
- No dependency on a single technology and hence no threat of deprecation.
- Technologies used assure maximum coverage and scale.
Real Time Reports
Unified view of customer activity
- Real-time dashboard view of the conversions across all channels.
- Track multiple events from a single campaign.
- Provide feedback to ad networks to enable campaign optimization.
Why InMobi Ad Tracker
InMobi Ad Tracker helps you achieve the best ROI from your advertising campaigns, by tracking conversions accurately at scale.
Advertisers and agencies will be able to track any post-click mobile conversion (app downloads, lead generations, sales or other events) across all mobile marketing channels (both ad networks and mobile publishers) through a single platform. The solution supports tracking of conversions across iOS Apps, Android Apps and Mobile Web properties.
Advertisers can provide this data to ad networks to optimize the campaigns. The optimization loop at InMobi is geared up to ensure that the advertising money is being spent on acquiring users at scale.
How Does It Work?
InMobi Ad Tracker uses multiple tracking technologies to ensure that conversions are tracked accurately across any ad channel. The flexibility of working with multiple technologies also ensures that there is no single dependency on any one of them.
InMobi Ad Tracker leverages primarily a Device Recognition methodology to attribute conversions to different ad channels. Device IDs such as ODIN1 or ANDROID_ID are also used when available. On Mobile Web, the platform also relies on browser cookies. Hence, InMobi Ad Tracker tracks post-click conversions with high accuracy across all inventory segments.
From user's perspective, InMobi Ad Tracker is absolutely seamless to the users, both for applications and for the mobile web.
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