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Appographic Targeting TM

A New Way to Promote Your Apps

A user’s demographic profile, device or operating system can go only so far in terms of predicting the user’s app download behavior. The best way to find the right user for your app is to promote it to users who have engaged with similar apps before.

InMobi Appographic Targeting(TM) is an industry-first, app-interest based audience targeting technology that helps app marketers promote their apps to users based on their unique app interests.

Appographic Targeting(TM) leverages audience insights that go beyond app ownership and app category, and allows you to target over 200 unique appographic segments based on app interests.

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Big Data

Appographic Targeting (TM) is based on an analysis of over 10,000 popular games and apps and identification of over 200 app interests. Appographic Targetining uses these app interests to segment InMobi's audience, that now comprises of 1 Bn unique devices.

App marketers can use these segments to target users who have an inclination to download gaming, social, entertainment, travel and commerce apps.

Targeting That
Makes Sense and Works

By targeting users based on their app interests, you leave nothing to chance. Promoting your app to users who are most likely to install it makes perfect sense. And it works. Campaigns that leverage Appographic Targeting (TM) on the InMobi platform see significant improvement in campaign performance and ROI.

72%higher install rates 26%reduction in CPIs 30%higher LTV

Targeting That
Makes Sense and Works

By targeting users based on their app interests, you leave nothing to chance. Promoting your app to users who are most likely to install it makes perfect sense. And it works. Campaigns that leverage Appographic Targeting (TM) on the InMobi platform see significant improvement in campaign performance and ROI.