A step-by-step guide to mobile advertising

If you are familiar with digital marketing, mobile advertising is an easy transition. Here is a step by step guide to help you better understand the simple process from creative idea to mobile device.

• 1. The campaign brief: What do you want to achieve? To deliver a successful mobile advertising campaign we will need to gather as much information as possible about you and your product/service. We will need to know what your campaign objectives are and who is your target audience. Do you wish to deliver a brand advertising campaign or would you like to include direct response elements such as app downloads or purchase? Which categories are you targeting? Entertainment, Lifestyle, Travel? To help us understand your campaign needs please complete the New Business form.
• 2. Mobile assets and landing pages If you don't already have any assets, creating a mobile ad or landing page is a very simple process. We have our own creative services team who can help develop stunning HTML5 based creative, right down to standard MMA creative. Read More
• 3.The campaign proposal Once we have reviewed your objectives and targeting requirements, we will produce a campaign proposal that delivers the best response to your brief. This will include projections on traffic, costs, formats that will best suit your campaign objectives.
• 4. Approval Once we have an agreement on the proposal, we will send you an Insertion Order [IO] so you can confirm your mobile advertising booking.

• 5. Method of payment And Service Levels All new advertisers on InMobi’s ad network will need to agree a method of payment. InMobi also offers a variety of service levels based on your needs from full service in-house account managed to online self-serve, allowing you to manage your campaigns yourself. Click here to sign up.
• 6. Campaign Management If you prefer to work with our in-house team we will help you to set up your campaign, optimize to ensure it reaches your goals and will manage your campaign continuously through the campaign period. An advertiser can expect weekly reports outlining key data points. We offer a deep integration for advertisers to optimize their campaign through our suite of tools to help you track your mobile campaign. Read More
• 7. Campaign evaluation At the end of the campaign you will receive a campaign summary outlining the objectives that were met and the optimization work that was achieved. We’d like to take the opportunity to discuss the effects following the campaign to establish how we may help to build your brands further in the future.