On May 2nd InMobi kicked off our Global Research Road Show that highlights our most new study The Consumer Perspective on Mobile Shopping & Commerce. For this study we leveraged InMobi's global network of over 200 million consumers, in over 125 countries by conducting a mobile research survey. The results dive into the consumer's sentiment around mCommerce, how consumers leverage their phone while shopping, and how mobile advertising impacts consumer interactions. The research will be segmented by mobile OS platform and help outline the different segments of mCommerce users. Attendees of our Research Road Shows will leave with an in-depth understanding of how best to engage shoppers via a mobile device and how consumers have changed their purchasing behavior due to the introduction of mobile devices. If you're interested in attending, please email: events@inmobi.com
Dusseldorf: May 4, 2011 Hamburg: May 5, 2011 London: May 10, 2011 New York: May 10, 11 and 12, 2011 San Francisco: May 17 and 18, 2011 Chicago: May 19, 2011 Paris: June 7, 2011 Milan: Q2 Los Angeles: Q3 Seattle: Q3 Minneapolis: Q3 Dubai: Q4 Our Mobile Shopping Infographic was shown in Manhattan's Times Square earlier this week... and, so you don't have to squint to read the results, I've attached a link to the entire article and Infographic here.
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