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Measuring Mobile Usage during the Super Bowl

Posted on February 10, 2012
By Taimour Azizuddin

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. How exactly does mobile usage complement TV watching? To find out, we measured mobile usage throughout the game. This chart shows when during the game people were most likely to use their phones:

Usage started off strong; almost one in five mobile data users were using their phone most during the 1st quarter. As the game started heating up in the 2nd quarter with a couple of touchdowns usage dipped, but then spiked during halftime. In the 4th quarter, mobile usage slowed to a crawl. Viewers were probably too glued to their TV's to use their phones. Immediately after game time, mobile usage jumped back up.

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