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We're back from Mobile World Congress

Posted on March 08, 2012
By Feryal Hemamda

The MWC InMobi team returned this week after their week-longstint in Barcelona for Mobile World Congress. The MWC week started with a bang as the team introduced delegates to InMobi, sharing who we are, what we do and examples of how we can work with all areas of the mobile eco-system. Monday was topped off with InMobi's sponsorship of the MEF Connects Party, which was held at the beautiful Picasso Museum. The party attracted over 500 guests from 50 different countries. The rest of the week was spent catching up with partners, customers and meeting new and interesting people, all wanting to expand their business further within the Mobile world. The InMobi stand was a great meeting point for everyone and was constantly buzzing full of people, especially when it was time to announce the winner of our MWC InMobi passport competition! Congratulations again to our winners! Whilst at Mobile World Congress, InMobi Founder and CEO, Naveen Tewari delivered the keynote at the Mobile Advertising conference track where he revealed our exclusive Global Media Consumption research findingshundreds of delegates. If you missed the session you can view the infographic and watch a sizzle reel that highlights the key findings. The results stimulated conversation at the stand and within the press, we interviewed witha number of key titles including NMA, CNN, Spanish publication Que! and the Japanese title, Nikkei. Towards the end of the week, InMobi sponsored the WIP Party at the cool Rock Museum; the night was a lot of fun seeing guests take the mic at the Jameoke and posing in the InMobi photo booth. You wouldn't of thought Thursday was the final day, as the stand was still busy with delegates. It was a great way to end our participation at Mobile World Congress, keeping us on our toes until the very end. All in all an excellent week, and we are looking forward to continuing conversations with everyone over the coming days and weeks. Don't forget you can access our Media Consumption infographic here and you can also get in touch with your local InMobi representative be emailing marketing@inmobi.com.

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