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31

August

Winners at the Australian mobile awards 2012

Last night, the Australian media industry came together in Sydney to celebrate the best that the local mobile community has delivered. We are very excited to announce that the InMobi team has won 2 awards in the Mobile Advertising categorie...

Posted on August 31, 2012
By Marc Fine

29

August

Škoda Revs Up Rich Media in Spain

What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month fo...

Posted on August 29, 2012
By Mital Goel

29

August

Building Stronger Brands With The Most Influential Consumer ...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As ...

Posted on August 29, 2012
By Shamala DN

28

August

Samsung SIII Drew Something With InMobi

Samsung, the biggest seller of Android smartphones in the world, launched its flagship phone “ the Galaxy SIII “ in May, this year. In what was termed as the biggest marketing campaign in Samsungs history, a huge amount of hyp...

Posted on August 28, 2012
By Kunal Bharadwaja

24

August

The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and ...

Posted on August 24, 2012
By Team InMobi

15

August

We Love Our Interns!

One of the great things about working at InMobi is the internship program. Every few months the San Francisco office begins to shine with few new faces. This summer has been busy internship season, and we are sad to see it come to an end, a...

Posted on August 15, 2012
By Kathie Green

14

August

Media Consumption on Mobile: Q4 2011 versus Today

How have the habits of mobile data users changed since last year? InMobi media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results for the US and the UK, released t...

Posted on August 14, 2012
By Taimour Azizuddin

07

August

London 2012 Olympics: The Mobile Games

Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of medic...

Posted on August 07, 2012
By Surag Patel

03

August

InMobi Wins Two Awards in July

July was the month of Awards for InMobi. First, we were awarded the 3rd Asia's Best Employer Brand Award 2012 byWorld Human Resource Development Congress to recognize the valuable contribution and culture InMobi is making to be the mos...

Posted on August 03, 2012
By Kunal Bharadwaja

02

August

Cracking the Chinese app market

China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it...

Posted on August 02, 2012
By Arun Pattabhiraman

02

August

2012 CEO-CMO Summit

As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to t...

Posted on August 02, 2012
By Shrikant Latkar

02

August

Does your app work the first time your user opens it?

Statistics show that 66 percent of newly developed mobile apps fail at launch. The only way to avoid as many failures is by testing the apps with human testers versus computerized/electronic testing. We want developers to be a success, that...

Posted on August 02, 2012
By Terence Eden
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