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27

September

Ad Innovation at SM2: Zombify Yourself

The latest mobile ad innovations today are those that leverage the interactivity and feature functionality of the device theyre on. Weve put together a demo of what could be possible as early as 2013. In this example the ad itself uses the ...

Posted on September 27, 2012
By Marseille Steele

26

September

What you should know about Mobile Advertising

If you are in San Francisco, and looking for an evening activity, please be our guest on Thursday, September 27 at the Silicon Vikings and IAB event 'What you should know about Mobile Advertising' geared towards Marketers and agencies. Regi...

Posted on September 26, 2012
By Marseille Steele

25

September

AD:TECH 2012

Kensington Olympia was filled with the crme da la crme of digital specialists last week as ad:tech opened its doors for another year of key industry speakerships, networking and creative stand designs! InMobi's very own Sales Director, EMEA...

Posted on September 25, 2012
By Claire Owen

25

September

InMobi Gets Three Nominations for MMA's Smarties Awards...

InMobi has been honoured with three campaign nominations for the MMA Smarties taking place in New York. Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Confe...

Posted on September 25, 2012
By Marseille Steele

20

September

App Distribution - Why it makes sense to include alternative...

With low barriers to entering the app market for everyone, making a totally addictive game or an awesome app is not enough to guarantee success. Effective marketing to ensure maximum app discovery and promotion are both key to unlocking hig...

Posted on September 20, 2012
By Charles McLeod

20

September

De-mystifying Lifetime value - A simplified approach to appl...

Its not surprising that the traditional marketers favourite tool has eventually found its way into an app developers life sooner than expected and with good reason. Lets face it your app is your business and you want to measure, monitor and...

Posted on September 20, 2012
By Arun Pattabhiraman

19

September

John Lewis Brings its New House to Mobile Consumers

Our September mobile ad of the month comes from creative agency Adam&Eve for the House by John Lewis. The ad allows mobile consumers to explore the new House by John Lewis and discover products to buy online via the online store and/or ...

Posted on September 19, 2012
By Mital Goel

18

September

Nike leverages the power of mobile to reach and engage their...

     As part of Nikes marketing strategy, the company turned to mobile to deliver some of the companies current business objectives as part of a wider marketing execution: These objectives included: Broaden Game On World au...

Posted on September 18, 2012
By Marc Fine

18

September

Why you should be excited about InMobi Ad SDK 360 for iOS6 a...

Its here the season for OS updates! Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12th has generated plenty of excitement among developers, consumers as well as industry-watchers. By now, the updat...

Posted on September 18, 2012
By Vinay Uttamchandani

18

September

DMEXCO 2012

As one of the premier conferences on the digital events calendar, DMEXCO succeeded in delivering yet another year of top-notch speakerships, seminars and exposition stands. InMobi took the conference by storm with brand presence in the Expo...

Posted on September 18, 2012
By Claire Owen

18

September

Join us at ADTECH London!

Just as the wheels touch down in Heathrow, from our flight back from K's DMEXCO show, the InMobi team is heading straight into ADTECH LONDON for our third consecutive show taking place at the Olympia Exhibition Centre. If you are in attenda...

Posted on September 18, 2012
By Marseille Steele

14

September

Mobile Mingle

Described as a palace of entertainment with intellectual bite - the Sodra Teatern lays claim to being the oldest performance venue in Stockholm. With breathtaking views of Stockholm city centre and a reputation for cutting-edge music this a...

Posted on September 14, 2012
By Claire Owen

14

September

Why Developers Will Like The New WP8 Platform

Nokias launch of it flagship WP8 handsets, the Lumia 920 and 820 was an exciting piece of news not just for the Windows Mobile (WP) platform but also for developers who are looking to expand their mobile app business beyond Apples iOS and G...

Posted on September 14, 2012
By Sukamal Pegu

11

September

Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem,...

Posted on September 11, 2012
By Sukamal Pegu

05

September

mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results revea...

Posted on September 05, 2012
By Taimour Azizuddin

03

September

Attracting new Mobile subscribers with free talk time and da...

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new ...

Posted on September 03, 2012
By Daryn Smith

03

September

Regional differences in Value Propositions for Alcohol Mobil...

Many countries around the World have imposed regulations on Alcohol marketing in an attempt to foster more responsible drinking within their communities. It is for this reason that the Alcohol industry is one to watch for upcoming marketing...

Posted on September 03, 2012
By Daryn Smith

03

September

African Mobile Creative Recognition

The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africfrom 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of cour...

Posted on September 03, 2012
By Daryn Smith

03

September

South Korean Game Developers Plan To Dominate Global App Sto...

South Korea takes gaming very seriously and it is one of the few countries in the world (perhaps the only country), where Warcraft and Starcraft (online PC games) matches are broadcast live on national TV and top gamers are followed with th...

Posted on September 03, 2012
By Sukamal Pegu
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