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John Lewis Brings its New House to Mobile Consumers

Posted on September 19, 2012
By Mital Goel

Our September mobile ad of the month comes from creative agency Adam&Eve for the House by John Lewis. The ad allows mobile consumers to explore the new House by John Lewis and discover products to buy online via the online store and/or share items with their friends on Facebook. A store locator allows the user to locate John Lewis department stores; extremely handy if you want to check where to snap up THAT chair which is going to go so well with your dining room table, without leaving your sofa.

Check out the ad below, InMobi Studio built the ad and integrated analytic tags, while the design was put together by Adam&Eve. View this advertisement. Emma Colthorpe, Marketing Manager, Home at John Lewis comments: "We worked with our media & creative agency and InMobi Studio to build our second John Lewis Home mobile execution. The results in terms of dwell time and click through for the first creative execution we produced were very successful, so we jumped at the opportunity to continue investing in this medium. The launch of House is aimed at a younger JL audience, via sleek, contemporary creative, so we thought smart phone and tablet advertising was a great way of reaching them."

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