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30

October

Rich Media Roadshow Paris

The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France. The unique decor...

Posted on October 30, 2012
By Claire Owen

25

October

The New Windows 8 Platform – The Dark Horse in the Mobile ...

Microsoft recently announced details of the new Surface, set to launch Oct 26. There has been a lot of excitement and anticipation around the device. Microsoft is leaving no stones unturned to get it right this time around. We are optimisti...

Posted on October 25, 2012
By Abhinav Gupta

23

October

7 could be the magic number for Apple

The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a weve got a little more to show you feel, was no different. Rumours are rife that todays event will...

Posted on October 23, 2012
By John Stoneman

19

October

Mobile app development - a true global phenomenon. Deep dive...

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telec...

Posted on October 19, 2012
By Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

Posted on October 19, 2012
By Ryan Merket

17

October

Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous pos...

Posted on October 17, 2012
By Arun Pattabhiraman

16

October

BBC Radio 1's Nick Grimshaw dials up InMobi Studio

This is a guest post by Cath Willcox The changeover of Radio 1 breakfast show hosts, from the silver-haired veteran broadcaster Chris Moyles to former T4 presenter and friend of supermodels Nick Grimshaw, has been a clear effort by the BBC ...

Posted on October 16, 2012
By Mital Goel

11

October

Financial Services need to offer content that is of interest...

The Financial Services sector is one of the largest digital media buyers Worldwide; digital media has given them the ability to run highly targeted campaigns, and only incur a cost when a prospect clicks on the banner. Being the Financial i...

Posted on October 11, 2012
By Daryn Smith

11

October

Marketing Movies using Mobile in Africa

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies in the US. In this article, we will look at how we can interpret some of the finding ...

Posted on October 11, 2012
By Daryn Smith

10

October

Lose Weight: Tips For Trimmer, Slimmer Rich Media Ads

      Another weight-related headline! Dont worry, this one will not involve smoothies, workouts, or pills. As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is somethin...

Posted on October 10, 2012
By Maryam Motamedi

10

October

CPG Marketers – Go Mobile

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with bra...

Posted on October 10, 2012
By Shamala DN

07

October

Gold Sponsors of Mobile Marketing Live

   The much-loved Mobile Marketing Magazine team dipped their toes into the exciting world of conferences and exhibitions last week as they saw the launch of Mobile Marketing Live. Their fledgling two day event held at the Busines...

Posted on October 07, 2012
By Claire Owen

04

October

Release of InMobi Ad Tracker 2.0

     InMobi are proud to announce the release of InMobi Ad Tracker 2.0, which now packs more of a punch with AdTruths device recognition technology to improve conversion tracking and deliver valuable insights to assist advert...

Posted on October 04, 2012
By Feryal Hemamda
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