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30

November

FAQs: InMobi Lifetime Value Platform

As part of this week's launch of InMobi Lifetime Value Platform, we hosted a webinar for a deep-dive into the product. The slides are available for download and viewing on Slideshare. Ready to get started? Sign up for our beta pro...

Posted on November 30, 2012
By Vishnu Shridhar

30

November

InMobi crowned the Best Mobile Ad Network

After being voted the number one mobile ad network in Malaysiaand scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobil...

Posted on November 30, 2012
By John Stoneman

29

November

The New SMS of Smart Phones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Intern...

Posted on November 29, 2012
By Hari Ganapathy

27

November

Announcing the launch of InMobi Lifetime Value Platform (InM...

The accelerating trend towards Appification of everything over the last few years has thrown an interesting wrench in the mobile ecosystem: On the one hand, cost of user acquisition is going through the roof while on the other hand, monetiz...

Posted on November 27, 2012
By Pratik Shah

26

November

Unleashing the Chinese dragon - Deep dive into the Chinese m...

Let China sleep, for when she awakes, she will shake the world. -Napoleon And indeed she has! Whether it is a change in the country's leadership, the $1.5 billion war-chest that Baidu, a home-grown tech behemoth is expected to unleash for...

Posted on November 26, 2012
By Shubha Pai

25

November

7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly di...

Posted on November 25, 2012
By Vinay Uttamchandani

20

November

InMobi and Turkish Airlines present at MMA Forum, Istanbul

The Mobile Marketing Association has been promoting mobile as an indispensable marketing channel since it was founded twelve years ago, and the EMEA leg of the 2012 MMA Forum series was held Nov 14th-15th at the Four Seasons, Istanbul. Trad...

Posted on November 20, 2012
By Cath Willcox

18

November

The Good, The Bad, and Your Mobile Strategy

It struck me on the flight home yesterday from the Ad Monsters Publisher Forum while flying over the San Antonio, Texas plains. What an ideal place to have a conference about mobile: The wild West. Lack of standards, creation, survival, and...

Posted on November 18, 2012
By Dan Martin

16

November

Mobile a Hot Favorite among Shoppers this Holiday Season

Its holiday season now and traditionally Black Friday, the day following Thanksgiving, sets the shopping rhythm. The National Retail Federation (NRF) estimates that the average holiday shopper in US will spend $749.51 on gifts, decor, greet...

Posted on November 16, 2012
By Shamala DN

15

November

The World Goes Mobile

ESOMAR has many years experience in advancing and elevating market research worldwide. November's 3D Digital Dimensions 2012 conference was no different, with a 200 strong audience made up of members of the global research community, in the...

Posted on November 15, 2012
By Feryal Hemamda

15

November

Hotel Transylvania is our fang-tastic Ad of the Month

This Halloween, Sony Pictures haunted box offices worldwide with their latest family-friendly film, Hotel Transylvania, which sees a paternal Dracula get very protective of his teenage daughter. While a far cry from what Bram Stoker may hav...

Posted on November 15, 2012
By Cath Willcox

13

November

Device Size Pies

Smartphones have made our lives better with mobile connectivity. Laptops revolutionized access to data in the early 1980s, before we were connected. Laptops, called lunchbox computers or luggables in the early days, revolutionized the w...

Posted on November 13, 2012
By Maryam Motamedi

09

November

Mobile is a Brand Marketers' Dream

I am a fervent believer that mobile is today, and will be in the future, one of the strongest channels for true brand engagement, and I am talking TV-level top of the funnel break through the clutter brand engagement. (I also believe that m...

Posted on November 09, 2012
By Anne Frisbie

09

November

InMobi Launches Mobile Ad Campaign for Hurricane Sandy Relie...

InMobi has launched a mobile ad campaign to increase donations to the American Red Cross to help those affected by Hurricane Sandy. Sandy devastated portions of the Caribbean, Mid-Atlantic, and Northeastern United States, in particular New ...

Posted on November 09, 2012
By Kathie Green
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