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30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing...

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile adverti...

Posted on December 30, 2012
By Shamala DN

28

December

Mobile devices lead to surge in multi-screening in France

The average mobile web user now spends more time on their mobile device each day, than they do watching TV. A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. While this is a large proportion ...

Posted on December 28, 2012
By Limvirak Chea

27

December

The future of mobile advertising is in your hands

There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in...

Posted on December 27, 2012
By Marc Fine

20

December

Mobile Trends 2013: Aligning Budget with Consumer Attention ...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Alex Romanov, ...

Posted on December 20, 2012
By Team InMobi

19

December

Mobile Trends 2013: Wallets, Coupons and Mobile Shopping Res...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with David Wachs of...

Posted on December 19, 2012
By Team InMobi

18

December

Mobile Trends 2013: Apple Stumbles, Enterprise Apps and Food...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today's interview is with Bob Herman o...

Posted on December 18, 2012
By Team InMobi

18

December

Conduit: Delivering 10 billions events daily in Real-time

Data collection is the starting point of Big Data lifecycle capture, curate, store, analyze and visualize. At InMobi data is generated by online serving systems. This could be impression, click, download or other kinds of events. This data ...

Posted on December 18, 2012
By Sharad Agarwal

17

December

Mobile Trends 2013: Inexpensive, Interconnected and Actionab...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Kurt Elster, P...

Posted on December 17, 2012
By Team InMobi

14

December

Mobile Trends 2013: iPhone 5 Blitz and Copyright Worries

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Adam Itkoff of...

Posted on December 14, 2012
By Team InMobi

14

December

The new 'SMS' in smartphones

The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in usage of mobile devices to access Internet...

Posted on December 14, 2012
By Hari Ganapathy

13

December

Mobile Trends for 2013: Services and Experiences, Big Data a...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is withRoger Wood, Fo...

Posted on December 13, 2012
By Team InMobi

12

December

Mobile Trends for 2013: Freemium Is Here to Stay (NFC Is On ...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Today's interview is with Abhinav Gupta...

Posted on December 12, 2012
By Team InMobi

10

December

Mobile Gaming in Taiwan : Transcending global barriers with ...

The 2012 Game App Developer Conference held last week in Taipei brought together over 250 attendees across mobile game developers, investors and other industry stakeholders to discuss some of the opportunities and challenges that the Taiwan...

Posted on December 10, 2012
By Arun Pattabhiraman

02

December

Cutting through the hype of GeoTargeting

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. If you did a search on Geo Targeting on MobileĀ, my bet is that the t...

Posted on December 02, 2012
By Shringar Pangal
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