31

January

Extending The Momentum of Your Newly Launched App

Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 ne...

Posted on January 31, 2013
By Shringar Pangal

31

January

Launching Unity plugin for InMobi LTVP

Today, we are making available a unity plugin for Lifetime value platform (LTVP), making it even faster and easier for the unity plugin community to use LTVP Analytics features within their games and apps. Whats more, this plugin also has I...

Posted on January 31, 2013
By Vishnu Shridhar

28

January

Hyper-Connected Smartphone Users: Is It Addiction or Just Lo...

Our latest guest post is from freelance writer Shaun Chatman: We walk around with our cellphones and smartphones attached to our hands like a second limb. Do we do this because it's love or have we, as humans, started to develop an actual p...

Posted on January 28, 2013
By Team InMobi

28

January

The Rise & Rise Of Tablet Impressions

When [Floyd] had tired of official reports, memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one, he would conjure up the world's major elec...

Posted on January 28, 2013
By Varun K Ramachandra

28

January

Special Event hosted by InMobi at Kleiner Perkins Caulfield ...

On Jan 24, InMobi had the honor of hosting a thought-leadership event with our investors KPCB. The theme of the event was "Going Global Path to Success". We had Naveen Tewari (CEO & Founder, InMobi) and Deep Nishar (Senior VP, Products...

Posted on January 28, 2013
By Team InMobi

24

January

Why brands need to think about User LTV?

Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure...

Posted on January 24, 2013
By Shrikant Latkar

24

January

HTML5 for mobile developers

Why HTML5 and why now?When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps ...

Posted on January 24, 2013
By Santthosh Selvadurai

10

January

Mobile Insights and Inspiration for 2013

This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As ...

Posted on January 10, 2013
By Shrikant Latkar

09

January

It Is Always "Holidays" For A Mobile Marketer

One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as ...

Posted on January 09, 2013
By Varun K Ramachandra

07

January

The Chinese Mobile Media Consumption - An Overview

The second wave of our mobile media consumption study comes at an opportune time when Chinas mobile penetration is almost at one billion[1] and the mobile internet users number is set to reach 424 million in 2012[2]. This article gives a sn...

Posted on January 07, 2013
By Varun K Ramachandra

04

January

Mobile Trends 2013: Engagement and Activation

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Patrick Meyer...

Posted on January 04, 2013
By Team InMobi

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions,...

Posted on January 03, 2013
By Shrikant Latkar

02

January

Naveen Tewari in VentureBeat: Look East Before West

InMobi CEO Naveen Tewari's guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India's Silicon Valley - Bangalore - as they start a new business venture: East-to-West strategy makes most sense for busi...

Posted on January 02, 2013
By Andy Wibbels
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