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27

May

InMobi Insights: How do moviegoers in Korea use their smartp...

The Insights team at InMobi is excited to share the results of the recently conducted Movie Goers study in Korea. This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devi...

Posted on May 27, 2013
By Varun K Ramachandra

27

May

The million download question - quantity versus quality

Rovio Angry Birds crossed the 100-million download milestone in no time; Temple Run has registered over 100 million downloads and OMG POP Draw Something acquired 15 million users in two weeks, before Zynga bought them. The rapid and huge su...

Posted on May 27, 2013
By Sumit Kumar

23

May

Multi-Screening: The Who, What, and When for Marketers

All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a...

Posted on May 23, 2013
By Shamala DN

21

May

App Discovery & Download behavior: Why developers can no lon...

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportuniti...

Posted on May 21, 2013
By Arun Pattabhiraman

17

May

App Marketing 101 : How to break into the top 25 on the App ...

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's ...

Posted on May 17, 2013
By Mahak Sharma

16

May

New, feature-rich SDK 370 now available for Android

The emphasis on developer tools at Google I/O 2013 is a clear indication that technology companies are again shifting their focus from users to developers. At InMobi, developers have always been our prime focus and the new Android Ads SDK 3...

Posted on May 16, 2013
By Tanvi Kapoor

16

May

Bringing the mobile world together: GMIC 2013

One needs to be present at the Global Mobile Internet Conference (GMIC) to appreciate how big the event is. GMIC 2013, held May 7-8, 2013 in Beijing saw more than 10,000 visitors thronging the event. The engaging VIP dinner on Monday, 6th M...

Posted on May 16, 2013
By Bikash Chowdhury

14

May

InMobi to the rescue: Optimizing Android Apps for Tablets

In our earlier blog post , we talked about 3 mistakes developers commonly make. Ad monetization on tablets can potentially jump 3-4 times when these mistakes are eliminated or rectified. In this blog we focus more specifically on Android ap...

Posted on May 14, 2013
By Mohan Narayanaswamy

10

May

Happy Mother's Day!

Mother's Day is around the corner, and with the day being recognized as the second biggest gifting day after Christmas, spouses and children are scrambling to think of a special gift for moms. Special occasions have always played a key role...

Posted on May 10, 2013
By Shamala DN
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