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30

July

Celebrating one year of driving revenue for the world's...

Cricbuzz, the world's most popular cricket app, celebrated a year of association with InMobi. 12 months ago, Cricbuzz selected InMobi as their exclusive partner for India, to help monetize their cricket app by the same name. The past 12 mon...

Posted on July 30, 2013
By Kartik Dalal

29

July

MMA CEO Summit 2013

For the last couple of years, the discussions at MMA have revolved around. This year indeed is the year of mobile. This time around it was all about how fast can mobile scale to help brands engage consumers. Last week, we hosted the MMA...

Posted on July 29, 2013
By Shrikant Latkar

29

July

InMobi Insights - Brand Issue 2013

We are publishing this issue immediately after the Cannes Lions 2013 event the largest gathering of creative and advertising professionals across the globe. Starting in 2012, Mobile Lions was introduced as a category to recognize the fact t...

Posted on July 29, 2013
By Shrikant Latkar

29

July

Mobile Transforming the Face of Beauty & Personal Care S...

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has alread...

Posted on July 29, 2013
By Shamala DN

24

July

PinTail - Tail and Pin Event Streams from Apache Hadoop Clus...

Background/Motivation At InMobi Conduit is used extensively to move data in a streaming fashion from applications to grid. The appetite for consuming data is growing within the company as we deliver significant scale (more data aids in cre...

Posted on July 24, 2013
By Inderbir Singh

24

July

Top 3 Best Practices for Tablet Advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet ...

Posted on July 24, 2013
By Aksha Kini

19

July

InMobi showcase app lands in the Apple App Store

After developing our very own app to share with you our mobile ad creatives, we are pleased to announce that our new InMobi Showcase App is now available in the Apple App Store!With mobile advertising still in its early stages of rapid grow...

Posted on July 19, 2013
By Shrikant Latkar

18

July

Are We Moving More Quickly or Slowly than we did in 1999?

I had the great fortune of attending Cannes Lions creative festival this year. While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercar...

Posted on July 18, 2013
By Anne Frisbie

17

July

In the beginning the internet sucked, and smartphones never ...

At Cannes Lions this year, senior agency folks were asked what they love about mobile, and what struck me about their answers was that many of them in different ways said that what most impressed them about mobile (especially smartphones) i...

Posted on July 17, 2013
By Anne Frisbie

10

July

An Undiscovered Opportunity - Premium Android Tablets

Despite the fact that Microsoft introduced tablets to the world, Apple popularized them with the iPad. But, the tablet revolution that Apple started in 2010, is only just beginning. The new Android tablets are posing a threat to Apple's mon...

Posted on July 10, 2013
By Aksha Kini

05

July

InMobi welcomes iOS 7 to the mobile advertising ecosystem wi...

The world of mobile technology is a tightly linked ecosystem. Strategic decisions of every player have a massive impact on the direction of the industry and affect every other company therein. It is no wonder then that announcements of new ...

Posted on July 05, 2013
By Tanvi Kapoor

03

July

From Smartphones to Tablets – The Changing Landscape

There's a battle outside And it is ragin' It'll soon shake your windows And rattle your walls For the times they are a-changin. Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. The battle amongst processi...

Posted on July 03, 2013
By Aksha Kini

03

July

Introducing "Falcon" - Big data management platfor...

InMobi has been using big-data technologies (Apache Hadoop and its family) for well over 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-servin...

Posted on July 03, 2013
By Srikanth Sundarrajan

01

July

InMobi launches exclusive beta program for Developers

We at InMobi are working constantly on our products to make them better and easier to use for our developers. In our pursuit to provide the best solutions for the developer community, we are pleased to launch the private beta of our new use...

Posted on July 01, 2013
By Tanvi Kapoor
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