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29

January

Introducing InMobi Native Ads and Why it is so Cool

It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritat...

Posted on January 29, 2014
By Krishnendu Majumdar

24

January

Extending graphite’s mileage

This post announces the public unveiling of leveldb based backend for graphite. The background As mentioned in one of earlier blog posts, we use graphite servers for handling our server metrics. The reasons why we love graphite are as...

Posted on January 24, 2014
By Arvind Jayaprakash

21

January

Android Continues to lead the Global Mobile Ad Impression Ma...

Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was ...

Posted on January 21, 2014
By Shamala DN

16

January

What is the cost of promoting your app?

At InMobi we work with thousands of developers and host app promotion campaigns on our network. In an effort to understand app download and purchase trends worldwide,we analyzed all the campaigns in Q2 2013 that ran on our network. After th...

Posted on January 16, 2014
By Sohan Maheshwar

09

January

Looking Beyond Traditional Targeting For App Developers

Targeting has been synonymous with advertising since the advent of advertising. Whether it is the broad guess-based targeting utilized by traditional modes such as TV and billboards, or the precise and trackable targeting used by mobile a...

Posted on January 09, 2014
By Shringar Pangal

09

January

App Spotlight - Glow Hockey 2

From the publishing house of Natenai Ariyatrakool, Glow Hockey 2 is the sequel to the original smash-hit game. The objective of the game is simple: score goals in a game of air hockey against your opponent. You can choose to play against ...

Posted on January 09, 2014
By Sohan Maheshwar
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