There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A sce...
four desks away from me sits a quiet but friendly product manager working on ad
prototypes for wearables. His quest is simple – draw out the best use case
possible for advertising on wearables. It is still a bit like divining for
Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network.
Here are some of the global highlights:
Overall, in Q3 2014, the volume of impressions on the InMobi...
Earlier this month, we invited all our San Francisco based alumni to join us for a fun evening of nostalgia and networking. The event was a celebration of our history together. The party was also in recognition of the contribution of ever...
To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory cove...
GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...
As the mobile gaming ecosystem gets more crowded, game developers are seeking newer ways of grabbing consumer attention and eyeballs. Besides creating differentiation and credibility in the app market place, gaining new users is another cha...
One of the most
important tools of your app marketing campaign (with or without paid
acquisition) is Keyword Optimization (KWO). With it, you'll improve your
keyword pool, i.e., the collection of words on your app's metadata that are
It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled.
eMarketer estimates that US mob...
Targeting in the good old days used to be somewhat of an art. To know and understand exactly how to position your product to a specific slice of customers used to be a derivative of decades of experience. With every passing digital generati...
InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found:
Most (44%) brands and a...
A couple of weeks ago we introduced the InMobi Chameleon Award for Excellence in Native Advertising, at the MMA Smarties 2014. Well the jury is out, and the award goes to...(drumroll please)... Google Maps and Essence for the "Google Maps...
It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, acro...
Last month, I indulged in a Parisian gastro-tour. Before
traveling, I carefully selected only the most elite restaurants for each of my
Amass. Check. Le Atelier de
Joel Robuchon. Check.
The list went on. With a plethora ...