Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for...
GDC 2015 - Curtains Down
It took us a full week and a half to get over the GDC 2015 rush! Here's a quick video that captures where we went, what we saw and how we conquered. A quick word to thank our clients and prospects for making the ...
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...
Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...
With GDC going on this week we’re reminded
that more than half of gamers are now women according to the IAB. As an
avid gamer I’m especially looking forward to seeing what’s new this year and
can’t wait to run around and interact w...