31

August

Debunking Video Jargon: Monetize Wisely with Video Ads

This blog originally appeared on Appsflyer A publisher’s complex life reflects the ever evolving, but fragmented, advertising technology space. Within mobile itself, there are innumerable ad networks, mediation partners, trading de...

Posted on August 31, 2015
By Mona Sharma

26

August

InMobi Insights : Indonesia Tops the App Download Charts Onc...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor

24

August

Mobile Makes a Major Impact this Back-to-School Shopping Sea...

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...

Posted on August 24, 2015
By Shamala DN

13

August

Connecting the Dots at Casual Connect

Casual Connect San Francisco took place this week and InMobi had the pleasure of meeting with hundreds of social gaming companies over a few days of meetings, sessions and parties. Day one kicked off with a bang by having a energetic booth ...

Posted on August 13, 2015
By Stacey Lee

10

August

Path-To-Purchase: How Smartphones Are Disrupting Consumers...

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...

Posted on August 10, 2015
By Shamala DN

03

August

India is changing - but what about Advertising in India?

India is Changing! The Connected, Conscious & Confident Consumer of changing India is highly discerning, impatient & seeks instant gratification. No longer does she have the patience to wait in queue, be it for grocery or taxis. She expects...

Posted on August 03, 2015
By Ankit Rawal
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