In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spen...
While the mobile ad space is certainly still developing, most
advertisers understand the importance of tracking clicks and installs. Savvy
advertisers use these data points to streamline and optimize their ad spend.
Some of these same adver...