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AskMeAnything with 1Button Studios

Posted on April 14, 2016
By Sujoy Golan

InMobi recently hosted an Ask Me Anything (AMA) session with 1Button co-founder Thomas Castel. 1Button is the creator of many popular iOS games including the iconic Mr. Jump. Most recently, 1Button's Mr. Jump and Super Sharp were named the"App Store Best of 2015".

The AMA brought together experienced and aspiring app developers, and game fans. For those who missed it, here are the hIghlights:

On Building Games

Successful game concepts sometimes occur naturally, but a lot of brainstorming happens for the others.

Start with a prototype and iterate. Know that you will have to kill prototypes, but keep them handy - some can surprise you by coming back and succeeding.

Focus on the interactions first. Graphics come later.

Biggest challenge next to conceptualizing the game is naming the game! (who would’ve thought?)

Young studios need to focus on creating new game apps, and not hesitate to kill old ones.

On Marketing and Monetizing Games

Think of monetization as soon as the game concept is ready. Don’t let your monetization strategy be an afterthought.

Advertising needs to be less intrusive.

The most difficult part is marketing the game, not building it.

The secret of small tech teams.

There is stuff in the works. We’re waiting and watching!

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