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31

August

Vertical Video - Don’t Assume I’ll Rotate My Phone For Y...

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontal...

Posted on August 31, 2016
By Kayla Wilson

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, ...

Posted on August 30, 2016
By Shamala DN

22

August

Ace Back-To-School Shopping Through Mobile Video

Originally published on iMedia As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to ...

Posted on August 22, 2016
By Tanvi Kapoor

26

August

Developer Economics Report: The State of the Developer Natio...

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and ana...

Posted on August 26, 2016
By Irene Herranz

24

August

View-Through Attribution: Shifting Gears in Performance Mark...

A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, perf...

Posted on August 24, 2016
By Rajesh Pantina

24

August

The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the ...

Posted on August 24, 2016
By Irene Herranz

11

August

​Remarketing is the new CRM

What should I do after the app is installed? How can I keep bringing users back to my app in a sustainable method? For businesses today, remarketing is key to ensuring that active users continue to engage and dormant users re-engage with th...

Posted on August 11, 2016
By Supriya Goswami

08

August

Growing with InMobi Mobile Remarketing

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail, transport, news and entertainment, and gaming, maximize in-app engagement and revenues. InMo...

Posted on August 08, 2016
By Rajesh Pantina

05

August

Ad Blockers – the death-omen of free content?

Originally published on The Financial Express Author and media theorist Steven Johnson got it right when he said,“Chance favours the connected mind.” And in this era of humankind, the internet is driving the connected mind. It stands...

Posted on August 05, 2016
By Arun Pattabhiraman
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