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12

October

Are mobile-first Indians going to buy YOUR product this Diwa...

This post first appeared in ET Retail Shopping is therapy. Many psychologists have written about the joy associated with discovering something new. Discovery raises the level of serotonin, the neurotransmitter chemical known as the happi...

Posted on October 12, 2016
By Vasuta Agarwal

17

October

Integrated 'TV + Mobile' campaigns drive higher purchase int...

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated 'TV + Mobile' campaigns compared to 'TV only' campaigns. The multiscreen approach...

Posted on October 17, 2016
By Team InMobi

12

October

Anatomy of InMobi Rewarded Video Ads

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded...

Posted on October 12, 2016
By Irene Herranz

12

October

InMobi is a TUNE Global Platinum Advertising Partner for thi...

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. 7, InMobi has bee...

Posted on October 12, 2016
By Team InMobi

03

October

5 tips for Performance Advertisers to #WinWithVideo

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through r...

Posted on October 03, 2016
By Rajesh Pantina
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