During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive “Mastercard offers” on a range of experiences, including shopping, hotel bookings and restaurants, that could be redeemed upon arriving in Singapore.
Mastercard’s challenge was to reach out to the right audience and effectively convey why Singapore was not only an exciting family destination but also how Mastercard could enrich their overall holiday experience!
With mobile devices fast becoming the first screens of choice for Indian users by virtue of their always-on’ capability, Mastercard wanted to use mobile as their primary marketing channel in order to instantly capture the attention of affluent Indian travelers and leverage the highly personalized environment offered by a mobile device.
Therefore, Mastercard decided to partner with InMobi, to leverage their superior audience technologies and personalized creative capabilities for mobile to drive Mastercard’s key business objective. By utilizing InMobi’s unique technological capabilities, Mastercard was certain that they would be able to ensure scale and deep user engagement.
A Sneak Peek into the Mastercard mobile creatives:
Find out how InMobi enabled Mastercard to reach the right set of users and engage them with contextual ads powered by InMobi’s rich data signals.