Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion.
As part of our continuing efforts to contribute to the growth of the mobile app space, InMobi conducted a Mobile App Performance Marketing Survey to explore the current and future trends in the world of mobile app marketing. The survey results bring to light what’s working and what’s not in the industry, thus equipping app marketers with a deeper understanding of the responsibilities, activities, and challenges facing them.
The State of App Performance Marketing 2017 Report presents insights drawn from the responses of 825 participants across 155 countries. The report explores trends in app marketing, user acquisition strategies, user engagement and retention strategies, measurement & attribution, mobile ad fraud and KPIs used to measure campaign success.
Learn more about how data can impact your business, please reach out to our InMobi Insights team at insights@inmobi.com.
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