InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native on most of these apps.
InMobi has forged strategic partnerships with various global and local apps across categories such as social, entertainment, gaming, utilities and content. InMobi’s app monetization partners from India include the likes of Wynk, TrulyMadly, Nextwave Multimedia, and Fastfilmz.
“The InMobi network is currently the largest third-party app ecosystem on mobile in India, with unparalleled reach beyond the walled gardens. By partnering with InMobi, advertisers not only access premium publishers but also access premium audiences built on rich user-intelligence,” said Vasuta Agarwal, VP and GM, InMobi India.
“Advertisers, who are looking to spend on mobile during the festive season, can maximize engagement, transactions and revenues through the InMobi network,” she added.
This article was originally published on ET Brand Equity on Wednesday, 6th September 2017
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