30

September

7 Tips to Map Out Your Next Geo-Fencing Strategy

Last month, I indulged in a Parisian gastro-tour. Before traveling, I carefully selected only the most elite restaurants for each of my reservations. Amass. Check. Le Atelier de Joel Robuchon. Check. The list went on. With a plethora ...

Posted on September 30, 2014
By Emily Basileo

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

26

September

#GamesPeoplePlay - S01E06

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on September 26, 2014
By Sohan Maheshwar

25

September

We Asked Twitter About 'Maximizing Monetization Without Goin...

We invited our Twitter followers to #askPaulThind about game monetization. Paul Thind recently gave a talk on how to 'Maximize monetization without going too far' at GamesBeat University 2014 where he addressed some of the questions tha...

Posted on September 25, 2014
By Sohan Maheshwar

22

September

Give it up for Anne!

Drum roll please..InMobi's Anne Frisbie makes it to the Business Insider list of 32 most powerful women in the world of mobile advertising. We at InMobi are especially stoked since this is the fourth consecutive year Anne makes it to the li...

Posted on September 22, 2014
By Kaavya Kasturirangan

19

September

App downloads on iOS are 85% more expensive compared to Andr...

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

19

September

How Mojang and Twitch Are Changing the Gaming Industry

The gaming industry is seeing a lot of change. The acquisition of Twitch by Amazon, and Mojang by Microsoft come at time when large game studios (and their investors) are worried about the slowing growth of their superstar titles and the ...

Posted on September 19, 2014
By Sujoy Golan

16

September

​Going Mobile With Your Brand? Start Here

Brands, at the core, can be thought of as being about three basic elements - visual appeal, identity and emotional proposition. The way a brand is perceived depends on its value or usage to the consumer. Translating this value onto a tiny m...

Posted on September 16, 2014
By Chetan Raghav

15

September

Meet Paul Thind at GamesBeat #askPaulThind

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO o...

Posted on September 15, 2014
By Team InMobi

12

September

GamesPeoplePlay-S01E05

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on September 12, 2014
By Sonia Abraham

12

September

Have you begun thinking about native for mobile? Fill out t...

Anyone who has been following InMobi has certainly heard our frequent discussions of native advertising. Since launching the Native Ads Platform at the beginning of 2014, we have seen brand advertisers, game developers, and publishers of a...

Posted on September 12, 2014
By Rick Jones

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of T...

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...

Posted on September 09, 2014
By Pooja Kalloor

05

September

State Of Mobile Messaging Apps In Indonesia – Functionalit...

Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attract...

Posted on September 05, 2014
By Shamala DN

02

September

Six Mobile Creative Ideas to Dramatically Increase Holiday S...

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. T...

Posted on September 02, 2014
By James Riess, Head of Mobile Strategy, North America

28

August

#GamesPeoplePlay-S01E04

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 28, 2014
By Sohan Maheshwar

22

August

#GamesPeoplePlay - S01E03

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 22, 2014
By Sonia Abraham

20

August

Unravelling the Indian Messaging Apps Usage Behaviour

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Tod...

Posted on August 20, 2014
By Shamala DN

15

August

#GamesPeoplePlay - S01E02

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 15, 2014
By Sohan Maheshwar

14

August

Using Mobile Advertising to Ketch-up with Modern Grocery Buy...

Everyone needs to eat – so it comes as no surprise that 95% of users on our UK network plan to buy groceries within the next 30 days. Here at InMobi, we wanted to understand just how our UK consumers are using their mobile devices to help...

Posted on August 14, 2014
By Emily Basileo

01

August

5 Ways To Leverage Location Based Marketing To Drive Holiday...

Brands are shifting their holiday advertising budgets to mobile – with predictions showing mobile growing to 25% of digital ad spend.* Why such a focus on mobile for driving holiday sales? Because location based targeting is the best wa...

Posted on August 01, 2014
By James Riess, Head of Mobile Strategy, North America

Back to Top