InMobi’s goal is to ensure that all our publishers succeed. Keeping that in mind, InMobi has partnered with the industry’s best-of-the-best to allow publishers to choose the best integration channel suited for their needs, while ensur...
The InMobi Insights team is excited to release the first State of Mobile App Developers 2016.
We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...
The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Since then the consumer technology ecosystem has grown leaps and bounds and the number of screens where advertisements can ...
Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.
In September 2015, Apple announced that
iOS 9 will feature content blocking, which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a...
InMobi data architect Amareshwari Sriramadasu shares her experiences
I love coding and debugging. There’s a sentence I never thought I’d say.
When I was a kid, I never sought out to become a developer, but with my Bachelor’s deg...
Can you imagine being charged for a pair of jeans you tried on at one retailer even if you actually bought the pants at another? Probably not. But that’s exactly what happens all too often in the app marketing ecosystem because of double ...
Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi.
By now you’ve heard of iOS9’s launch of content blocking technolog...
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...
In today’s era of mobile convergence, the re-emergence of the user as the ultimate decision maker serves to affirm the adage that the customer is king. Whether it’s with regard to mobile ads, apps, devices or operating systems, the age ...
brand marketers! It’s the Holiday season and we are excited to present to you a
way to spread the cheer with video ads your users will love.
Video viewing on the mobile phone is exploding globally
with estimates suggesting i...
All You Need to Know About G-STAR 2015
Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. The symbolic event which attracts some 200 thousand game enth...
In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spen...
While the mobile ad space is certainly still developing, most
advertisers understand the importance of tracking clicks and installs. Savvy
advertisers use these data points to streamline and optimize their ad spend.
Some of these same adver...
Here’s a question. What can you do in 20 minutes?
Die a couple of times playing the Horde mode in Gears of War? Watch an episode of Two and a Half Men? Make and drink a pot of tea? Read? Go for a walk? Write a postcard to a friend? Tak...
Since time immemorial Indians have attributed great fascination and pride to "location.” As any real estate agent will tell you, “There are three things that matter in property: location, location, location.”
Ones “location” ca...
News about the ‘Buy
Button’ is piquing retailer interest just about everywhere these days.
Today, we’re excited to announce a partnership with the amazing folks at Stripe to
extend Buy buttons to the 30,000+ mobile applications on the...
This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimiz...
This blog originally appeared on Appsflyer
complex life reflects the ever evolving, but fragmented, advertising technology
mobile itself, there are innumerable ad networks,
mediation partners, trading de...
Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...