19

September

Cost of App Downloads on iOS are 85% More Expensive than on ...

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

19

September

How Mojang and Twitch Are Changing the Gaming Industry

The gaming industry is seeing a lot of change. The acquisition of Twitch by Amazon, and Mojang by Microsoft come at time when large game studios (and their investors) are worried about the slowing growth of their superstar titles and the ...

Posted on September 19, 2014
By Sujoy Golan

16

September

​Going Mobile With Your Brand? Start Here

Brands, at the core, can be thought of as being about three basic elements - visual appeal, identity and emotional proposition. The way a brand is perceived depends on its value or usage to the consumer. Translating this value onto a tiny m...

Posted on September 16, 2014
By Chetan Raghav

15

September

Meet Paul Thind at GamesBeat #askPaulThind

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO o...

Posted on September 15, 2014
By Team InMobi

12

September

GamesPeoplePlay-S01E05

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on September 12, 2014
By Sonia Abraham

12

September

Have you begun thinking about native for mobile? Fill out t...

Anyone who has been following InMobi has certainly heard our frequent discussions of native advertising. Since launching the Native Ads Platform at the beginning of 2014, we have seen brand advertisers, game developers, and publishers of a...

Posted on September 12, 2014
By Rick Jones

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of T...

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...

Posted on September 09, 2014
By Pooja Kalloor

05

September

State Of Mobile Messaging Apps In Indonesia – Functionalit...

Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attract...

Posted on September 05, 2014
By Shamala DN

02

September

Six Mobile Creative Ideas to Dramatically Increase Holiday S...

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. T...

Posted on September 02, 2014
By James Riess, Head of Mobile Strategy, North America

28

August

#GamesPeoplePlay-S01E04

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 28, 2014
By Sohan Maheshwar

22

August

#GamesPeoplePlay - S01E03

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 22, 2014
By Sonia Abraham

20

August

Unravelling the Indian Messaging Apps Usage Behaviour

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Tod...

Posted on August 20, 2014
By Shamala DN

15

August

#GamesPeoplePlay - S01E02

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 15, 2014
By Sohan Maheshwar

14

August

Using Mobile Advertising to Ketch-up with Modern Grocery Buy...

Everyone needs to eat – so it comes as no surprise that 95% of users on our UK network plan to buy groceries within the next 30 days. Here at InMobi, we wanted to understand just how our UK consumers are using their mobile devices to help...

Posted on August 14, 2014
By Emily Basileo

01

August

5 Ways To Leverage Location Based Marketing To Drive Holiday...

Brands are shifting their holiday advertising budgets to mobile – with predictions showing mobile growing to 25% of digital ad spend.* Why such a focus on mobile for driving holiday sales? Because location based targeting is the best wa...

Posted on August 01, 2014
By James Riess, Head of Mobile Strategy, North America

01

August

#GamesPeoplePlay - S01E01

GamesPeoplePlay is a mobile game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on August 01, 2014
By Sohan Maheshwar

30

July

How advertisers can seamlessly transition to Google AID for ...

As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android de...

Posted on July 30, 2014
By Ramya Rajan

29

July

Sports and Media apps scored over Gaming apps during Footbal...

The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. ...

Posted on July 29, 2014
By Pooja Kalloor

25

July

#GamesPeoplePlay

EDIT:Here's what happened in episode 1, episode 2, episode 3 and episode 4.At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what t...

Posted on July 25, 2014
By Team InMobi

24

July

Top 5 Media Tips for Game Developers

Anything is possible in the world of gaming. In the real world, however, your game can get obliterated in no time if you don’t listen and talk the language of your users. You might have a fantastic product on your hands. But communicating...

Posted on July 24, 2014
By Raghavendra Ramesh

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