Gaia's hit iOS game reached the Top 10 apps in iTunes

The Goal

Gaia Interactive’s hit iOS app Monster Galaxy: The Zodiac Islands is an adventure game where players battle and train hundreds of wild monsters. Gaia partnered with InMobi to use mobile advertising for the re-launch of the game. A sophisticated campaign strategy was developed to help push the app into the iTunes charts.

The Approach

The team at InMobi developed an innovative “rank-push strategy” to help push the game up the iTunes charts. The team used an increasing “alpine” of daily spending caps in combination with a weekend burst. After the initial launch campaign, a sustained spend was then used to preserve the rank position in iTunes.

The Results

72 hours after the campaign started, Monster Galaxy ranked in the Top 10 in all targeted categories and subcategories for both Free Apps and Top Grossing App. During the next two weeks, Monster Galaxy peaked at #3 in Free Apps, #3 in Games, and #3 in Top Grossing Apps. Gaia also achieved a company-record for revenue earned in a single day. John Dionisio, Gaia Interactive describes InMobi as, “a thought leader in mobile user acquisition. You can count on InMobi to help you convert an app into a hit game and build a pro!table mobile gaming business.”