Agency
Carat
Objective
Build brand recognition and engagement
Target
Smartphone users
Solution
Banner to rich media creative
Platform
Smartphones
Winner at the Australian mobile awards 2012, Nokia Lumia engages smartphone users with direct interaction from the actual device interface
The campaign achieved an average CTR of 0.82%, with a peak of 1.39%. Engagement levels on the rich media site were incredibly effective, achieving an average 2min 20sec visit duration for every unique visit. Average % of new visitors was 79.3%, achieving the goal to expose the product to new customers on an ongoing basis.
The Challenge
As part of a multi channel campaign, Nokia wanted to build a mobile campaign that would be able to reach consumers in a relevant environment and educate them on the benefits of the Nokia Lumia smartphone and how it works.
The Solution
To maximize consumer interaction with the Nokia Lumia device, InMobi created a motion-activated rich media ad. The solution enabled consumers to discover the functionality of the smartphone in their own time by clicking through the different areas of the home screen. Once they arrive at each area, users had an option to explore the area and click for more information.
The Results
The campaign achieved an average CTR of 0.82%, with a peak of 1.39%. Engagement levels on the rich media site were incredibly effective, achieving an average 2min 20sec visit duration for every unique visit. Average % of new visitors was 79.3%, achieving the goal to expose the product to new customers on an ongoing basis.
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