Objective
Increase awareness & lead generation
Target
Men & women 23-55
Solution
Display ads and lead gen campaign
Platform
Feature phones
Thousands of users were driven to the
Thai Tourism Facebook page
InMobi made integration with Facebook simple. We were very happy with their customer service as well.
The Challenge
Thailand is a world renowned vacation destination, known for it's white sand beaches, crystal clear water and year round tropical climate. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign to promote tourism to their country. Reaching the right demographics was going to be key to the campaign’s success.
The Solution
Display ads were developed with creative that depicted popular tourist attractions throughout the country. Verticals such as news, sports, lifestyle and entertainment were targeted and Facebook social media integration was provided through a WAP landing page which helped extend the campaign’s reach.
The Results
Kitsana Kaewtumrong, Director of International Advertising Publicity Division said, “InMobi made integration with Facebook simple. Social media is a very cost effective way for us to extend the reach of our advertising efforts. We were very happy with their customer service as well."
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