22

March

Mastercard leverages InMobi’s Superior Targeting Capabilit...

During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive...

Posted on March 22, 2017
By Team InMobi

23

February

Nextwave Multimedia Increases Revenues by 2X Partnering with...

With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such a...

Posted on February 23, 2017
By Team InMobi

08

June

How iJuror Became A Top App For Lawyers On The App Store

Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror....

Posted on June 08, 2015
By Murtza Manzur

09

December

Big Games, Small Screens

iPhone 6: $649 Super-awesome iOS fps game: $10.99 Playing BioShock on the bus back home: Priceless. Screenshot of BioShock being played on the iPhone 6 © K2 Studios The August 2014 iOS release of the multi-platform smash-hi...

Posted on December 09, 2014
By Sonia Abraham

23

September

InMobi原生广告程序化购买需求调研

如您所知,InMobi正在引领全球的移动原生广告革命,我们不仅在全球第一个推出了规模化的移动原生广告平台,而且正在努力通过开放原生广告的程序化购买,将“高、大、上”的原...

Posted on September 23, 2014
By Kevin Wang

19

September

InMobi,邀您一起挑战极限

我们,是一群梦想的跑者,在我们的骨子里,流淌着“角斗士”的血液。我们天生,是一株株“贱草”,但是我们用奋斗,改变着我们的命运。我们不惧,任何竞争对手,因为我们,...

Posted on September 19, 2014
By Kevin Wang

18

September

[媒体转载] InMobi高管:加快业务下沉 年内推Ga...

DoNews 9月15日消息(记者 向霜)继在中国市场推出原生广告平台之后,InMobi首席收入运营官Atul Satija、产品副总裁Piyush Shah近期到访中国。在接受DoNews采访时,InMobi两位高管透露,下一...

Posted on September 18, 2014
By Kevin Wang

28

August

InMobi 如何助力《史上最牛游戏2》将来自中国...

App简介: 《史上最牛游戏2》在美国、英国、加拿大、德国和澳大利亚等市场iOS和安卓平台的休闲游戏排行榜中都名列第一。该游戏由独立游戏工作室Orangenose开发,在iTunes和Play Store...

Posted on August 28, 2014
By Kevin Wang

19

August

悦木之源借助InMobi移动广告平台试水O2O

案例背景:4月22日是“世界地球日”。作为全球领先的天然高效植物护肤品牌, Origins悦木之源在每年4月都会以地球月为主题举办各种绿色活动,以响应这一全球性的环保举动。2013...

Posted on August 19, 2014
By Kevin Wang

11

August

兰蔻“小黑瓶”移动广告如何实现高达39%的消...

背景和目的:兰蔻发布了一款名为“小黑瓶”的护肤产品,她具有活化肌肤修复能力的功能。该款广告活动推广的主要目的在于通过多个用户接触场景吸引更多的潜在消费者参与“领...

Posted on August 11, 2014
By Kevin Wang

04

August

InMobi贡献了点触科技60%以上的收入

点触科技提供了从美食菜谱、健康和健身到休闲游戏等来自多个不同App分类的免费和收费App,他们的做汤应用《煲汤大全》拥有300万以上的用户,多款拥有东方文化背景的休闲游戏类...

Posted on August 04, 2014
By Kevin Wang

30

July

全球排名前20的Games2Win为何如此钟情通过InMobi...

Games2win (G2W)是全球排名前20的在线游戏公司(基于comScore的数据)并且他们非常认真地看待他们的游戏事业,借助Clearstone和硅谷银行的出资,G2W每月通过旗下的站点每月吸引着2000万以...

Posted on July 30, 2014
By Kevin Wang

20

June

移动营销案例研究:阿迪达斯将赛跑延伸到指...

很多品牌营销者将移动品牌营销理解为推广品牌营销App,以为这是与消费者进行深层互动的唯一手段,其实这是被误导的思维,分享一则来自InMobi呈现的经典品牌营销案例,看看通过...

Posted on June 20, 2014
By Kevin Wang

06

June

移动营销案例研究:清扬“F1 Fantasy冠军赛车...

InMobi与PHD携手运作的联合利华清扬“F1 Fantasy冠军赛车经理”App品牌营销活动在去年斩获了全球无线营销联盟(MMA)颁发的“Smarties 2013”大奖,本文主要介绍本次推广活动中积累的经验...

Posted on June 06, 2014
By Kevin Wang

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Perf...

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

02

August

Cracking the Chinese app market

China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it...

Posted on August 02, 2012
By Arun Pattabhiraman

31

July

The Impact of Tablets on Device Usage in Australia

Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having ...

Posted on July 31, 2012
By Marc Fine

29

September

Red Hot Rio A Case Study on Mobile Commerce

  Follow Us: #MMAF2011 Please join me at the MMA Forum São Paulo | 17-18 October, 2011 James Lamberti Research and Marketing InMobiRed Hot Rio A Case Study on Mobile Commerce 18 October, 2011Please use this 15% discoun...

Posted on September 29, 2011
By Marseille Steele

10

August

Red Hot + Rio Raises Awareness and Drives Music Pre-Orders W...

The Challenge Red Hot + Rio 2 is the latest entry in the series of tribute albums produced by the Red Hot Organization to raise money for HIV/AIDS awareness and prevention. This new album is a modern tribute to the late 60's Brazilian Trop...

Posted on August 10, 2011
By Gregory Kennedy

22

July

Intel Drives Awareness and Increases Purchase Intent With In...

The ChallengeThe Intel Corporation is a global leader in technological innovation and is known for producing computer processors used in the majority of PCs and other devices sold in the world. For the launch of their new Intel CoreTM pro...

Posted on July 22, 2011
By Gregory Kennedy

01

February

Sony Ericsson Drives Buzz for Xperia with InMobi

The Challenge One of Sony's flagship offerings in the smartphone arena, the Xperia X1 was also the company's first Windows Mobile device. With its slick design, touch screen, slide-out keyboard and full array of media options, it was the p...

Posted on February 01, 2011
By Shringar Pangal

25

January

Reebok HexRide Puts the Fun Back into Running with InMobi

The Challenge Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. Using a pattern of hexagonal recesses containing sealed air pockets, the shoe shields the wearer's body from the impact of the...

Posted on January 25, 2011
By Shringar Pangal

24

January

The InMobi Network Versus The Google / Admob Network, How Do...

Last Friday, the friendly folks over at Admob released some very interesting databout their network size, growth and composition across the world. We took this datand dissected it in order to conduct comparison of the InMobi network versus ...

Posted on January 24, 2011
By Surag Patel

22

December

UNICEF Achieves a 6% Conversion Rate for its Breastfeeding A...

The Challenge United Nations Children's Fund (UNICEF) is a global organization with operations in 190 countries. Its mission is to build a world where the rights of every child are realized. As part of its campaign to raise awareness abou...

Posted on December 22, 2010
By Shringar Pangal

15

December

National Institute of Information Technology Generates 1000...

The Challenge NIIT is leading Global Talent Development Corporation, dedicated to IT education. They offer learning solutions to Individuals, Enterprises and Institutions across 40 countries. With the assistance of Percept Knorigin,&n...

Posted on December 15, 2010
By Shringar Pangal

14

December

Fiplab’s Talking Gremlin App Reaches The Number One Spot O...

The Challenge Fiplab is a leading app development studio based in London, U.K. As part of their launch campaign for their new entertainment app, Talking Gremlin, they engaged InMobi to help drive downloads and increase their AppStore rankin...

Posted on December 14, 2010
By Gregory Kennedy

22

November

Close Up Increases CTR by 45% After Optimization With InMobi

The Challenge Close Up is a popular Unilever brand of toothpaste and is the number one or two toothpaste brand in over 50 different global markets. Unilver brand managers in Indonesia saw a unique opportunity to leverage the power of InMobi...

Posted on November 22, 2010
By Gregory Kennedy

02

November

World Developer Fund Success Story: Inedible’s Shotgun Fre...

The Developer Inedible Software is a leading mobile software developer and creator of the wildly successful Shotgun Free iPhone app. Founded in 2009 by two Stanford graduates, Edward Marks and James Anthony. Shotgun Free for iPhone has been...

Posted on November 02, 2010
By Team InMobi

21

October

Thai Tourism Board Drives 1,000’s of Users to Their Facebo...

The Challenge Thailand is a world renowned vacation destination, known for it's white sand beaches, crystal clear water and year round tropical climate. The Tourism Authority of Thailand selected InMobi as a part of their ongoing campaign t...

Posted on October 21, 2010
By Gregory Kennedy

18

October

Econtact Pro iPhone App Sees Up To A 50% Increase In Downloa...

The Challenge Econtact Pro is an iPhone app for enterprise users who want a simple way to organize their business cards and create a digital library of contacts from them. After launch, the app was featured by Apple and downloads were stron...

Posted on October 18, 2010
By Gregory Kennedy

07

October

World Developer Fund Success Story: Invictus Games Sees eCPM...

The Developer Invictus Games is a leading international game developer. Founded in 1992 as a computer entertainment software company, they have created games on a variety of platforms including PSP, iPhone and PC. Recently they have seen tr...

Posted on October 07, 2010
By Team InMobi
Back to Top