16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become...

Posted on February 16, 2017
By Team InMobi

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...

Posted on January 04, 2017
By Pooja Kalloor

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdle...

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

Posted on September 28, 2016
By Tanvi Kapoor

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

Posted on September 28, 2016
By Pooja Kalloor

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, ...

Posted on August 30, 2016
By Shamala DN

26

August

Developer Economics Report: The State of the Developer Natio...

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and ana...

Posted on August 26, 2016
By Irene Herranz

16

May

Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

Posted on May 16, 2016
By Team InMobi

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...

Posted on February 08, 2016
By Shamala DN

15

December

Double Attribution, Double the Trouble

Can you imagine being charged for a pair of jeans you tried on at one retailer even if you actually bought the pants at another? Probably not. But that’s exactly what happens all too often in the app marketing ecosystem because of double ...

Posted on December 15, 2015
By Shani Rosenfelder

15

December

‘BLOCKERGEDDON’ – How To Thrive in The New AD Blocking...

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technolog...

Posted on December 15, 2015
By Amit Gupta

02

December

Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...

Posted on December 02, 2015
By Mona Sharma

05

November

Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting i...

Posted on November 05, 2015
By Tanvi Kapoor

21

October

View-Through Attribution - The Missing Piece in Your Ad Stra...

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same adver...

Posted on October 21, 2015
By Justin Landis

03

September

Preparing Your Apps for iOS9

This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimiz...

Posted on September 03, 2015
By Abhishek Khurana

31

August

Debunking Video Jargon: Monetize Wisely with Video Ads

This blog originally appeared on Appsflyer A publisher’s complex life reflects the ever evolving, but fragmented, advertising technology space. Within mobile itself, there are innumerable ad networks, mediation partners, trading de...

Posted on August 31, 2015
By Mona Sharma

26

August

InMobi Insights : Indonesia Tops the App Download Charts Onc...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor

24

August

Mobile Makes a Major Impact this Back-to-School Shopping Sea...

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...

Posted on August 24, 2015
By Shamala DN

10

August

Path-To-Purchase: How Smartphones Are Disrupting Consumers...

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...

Posted on August 10, 2015
By Shamala DN

23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

Posted on July 23, 2015
By Tanvi Kapoor

09

July

6 Essentials for Programmatic Buying

With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...

Posted on July 09, 2015
By Niveditha Viswanathan

10

June

InMobi Insights : Indonesia is the App Download Capital of t...

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...

Posted on June 10, 2015
By Pooja Kalloor

06

May

The world outside of gaming interests : Photo & Video tops t...

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor

23

April

InMobi Insights: Brands on Mobile Advertising Trends

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a m...

Posted on April 23, 2015
By Shamala DN

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...

Posted on April 16, 2015
By Pooja Kalloor

01

April

InMobi Insights : The State of App Downloads and Monetizatio...

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...

Posted on April 01, 2015
By Pooja Kalloor

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobi...

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...

Posted on March 11, 2015
By Ramya Rajan

26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...

Posted on February 26, 2015
By Niveditha Viswanathan

07

January

Seven Mobile Trends That Brand Marketers Can't Ignore in 201...

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, w...

Posted on January 07, 2015
By Shamala DN

26

December

#FactOrFiction: Users Acquired Through Video Ads Deliver Hig...

In our #FactOrFiction weekly blog series, we’ll take a prevalent assumption in the mobile gaming world, and separate fact from fiction, with insights from data. Got a myth that needs some busting? Tweet it to us or post it on our Facebo...

Posted on December 26, 2014
By Aksha Kini

24

December

6 tips for creating an engaging mobile video ad campaign

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically i...

Posted on December 24, 2014
By Shamala DN

23

December

The Personal Technology Revolution: Smart Wearables Moving M...

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...

Posted on December 23, 2014
By Emily Basileo

02

December

The State of Mobile App Monetization: Health & Fitness Ads A...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

02

December

Location-Based Mobile Video Ads Deliver On The Promise Of En...

Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting.Crafted by I...

Posted on December 02, 2014
By Shamala DN

20

November

Keeping Up With The Kardashians: In The Mobile Ad World!

The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on the classic social mechanic of role-playing. With virtual Kim guiding you at every step, you enter the gam...

Posted on November 20, 2014
By Mona Sharma

19

November

The world in gaming concepts : Pattern matching tops the cha...

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1], Fantasy[2], Survival[3],Stunts[4] to name a few. An analysis by InMobi of more than 10,000 games on the network sho...

Posted on November 19, 2014
By Pooja Kalloor

18

November

Seize the moment #1: Brands need to market to the moment. H...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purch...

Posted on November 18, 2014
By Ramya Rajan

21

November

Building Great Brands in the Mobile Age

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion whil...

Posted on November 21, 2014
By Shamala DN

10

November

InMobi Insights : Asia drives global app download growth in ...

Getting users to download an app is a challenge faced by app developers the world over. As advertisers worry about their user acquisition strategy, many questions need to be answered. When do users download most? Which countries are growi...

Posted on November 10, 2014
By Pooja Kalloor

29

October

Android Growing Faster Than Apple, Accounts For Over 61% of ...

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi...

Posted on October 29, 2014
By Shamala DN

27

October

Google Install_Referrer: A Mixed Blessing?

To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory cove...

Posted on October 27, 2014
By Aksha Kini

22

October

The Dev Masterclass Series: The “How the Hell Do I Choose ...

One of the most important tools of your app marketing campaign (with or without paid acquisition) is Keyword Optimization (KWO). With it, you'll improve your keyword pool, i.e., the collection of words on your app's metadata that are scanne...

Posted on October 22, 2014
By Evaldo Rossi

17

October

​Brands, unwrap your holiday season gift!

It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mob...

Posted on October 17, 2014
By Shamala DN

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Na...

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and a...

Posted on October 16, 2014
By Chetan Raghav

30

September

7 Tips to Map Out Your Next Geo-Fencing Strategy

Last month, I indulged in a Parisian gastro-tour. Before traveling, I carefully selected only the most elite restaurants for each of my reservations. Amass. Check. Le Atelier de Joel Robuchon. Check. The list went on. With a plethora ...

Posted on September 30, 2014
By Emily Basileo

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

19

September

App downloads on iOS are 85% more expensive compared to Andr...

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

05

September

State Of Mobile Messaging Apps In Indonesia – Functionalit...

Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attract...

Posted on September 05, 2014
By Shamala DN

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of T...

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...

Posted on September 09, 2014
By Pooja Kalloor

02

September

Six Mobile Creative Ideas to Dramatically Increase Holiday S...

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. T...

Posted on September 02, 2014
By James Riess

20

August

Unravelling the Indian Messaging Apps Usage Behaviour

A few years back, there was a race to join social networking sites from Orkut to Facebook and Twitter. This was all about building a network of friends, creating personal profiles, and sharing photos, videos, music and status updates. Tod...

Posted on August 20, 2014
By Shamala DN

20

August

InMobi发布《2014全球移动媒体消费报告》

InMobi发布了最新年度《2014年全球移动媒体消费报告》,该报告旨在协助行业上下游人员分析移动媒体消费习惯的发展趋势。2014年报告再次表明移动设备已成为人们日常生活不可分割...

Posted on August 20, 2014
By Kevin Wang

14

August

Using Mobile Advertising to Ketch-up with Modern Grocery Buy...

Everyone needs to eat – so it comes as no surprise that 95% of users on our UK network plan to buy groceries within the next 30 days. Here at InMobi, we wanted to understand just how our UK consumers are using their mobile devices to help...

Posted on August 14, 2014
By Emily Basileo

29

July

Sports and Media apps scored over Gaming apps during Footbal...

The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event. ...

Posted on July 29, 2014
By Pooja Kalloor

24

July

Mobile and Sports Ticketing: Hitting a Home Run

From the Winter Olympics to a fantastic World Cup, it’s already been a great year for sports around the world. And as the summer baseball season unfolds in the US, the IAB Mobile Center, InMobi and Decision Fuel (now YouGov) have collabor...

Posted on July 24, 2014
By Emily Basileo

23

July

Apple Gains Ground While Android Pushes To 50% Share Globall...

Today we released our Q2 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions globally in Q2 2014 on ...

Posted on July 23, 2014
By Shamala DN

02

July

Maximizing Mobile Marketing Opportunity: Key Takeaways from ...

Last week, the Silicon Valley Chapter of the American Marketing Association (SVAMA) invited me to participate on their panel, Mobile Marketing: Creating An Effective Mobile Experience for Your User. I discussed mobile marketing strategy alo...

Posted on July 02, 2014
By Emily Basileo

17

June

​What are the best times to reach football fans on mobile

Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. But without understanding specifics of this behavior, marketers often have trouble taking targeted action.Four years ago in South Afric...

Posted on June 17, 2014
By Sujoy Golan

11

June

FIFA World Cup and Mobile Marketing: A Match Made in Heaven

FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involv...

Posted on June 11, 2014
By Shamala DN

28

May

Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...

Posted on May 28, 2014
By Emily Basileo

23

May

US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with par...

Posted on May 23, 2014
By Emily Basileo

06

May

IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines ...

Posted on May 06, 2014
By Abhishek Khurana

29

April

Connecting with Today’s Super Consumers: Mobile Moms

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social ...

Posted on April 29, 2014
By Shamala DN

23

April

Consumer is King – Embrace Mobile to Cater to Royal Tastes...

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court j...

Posted on April 23, 2014
By Emily Basileo

15

April

Native Ads: Debunking The Integration Myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ad...

Posted on April 15, 2014
By Rishabh Chowdhary

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Perf...

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

25

March

Building An App? How Do You Decide What App To Build?

As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...

Posted on March 25, 2014
By Sohan Maheshwar

17

March

Top Recommendations for Breaking into the American, Chinese ...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What Are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy...

Posted on March 06, 2014
By Emily Basileo

28

February

From the Bedroom to the Box Office: The Role of Mobile in th...

With the Oscars just around the corner, the office is abuzz with movie chatter. We’ve partnered with the IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers learn about movies, purchase tickets and plan trips ...

Posted on February 28, 2014
By Emily Basileo

21

February

InMobi Releases Third Wave of Mobile Media Consumption Surve...

The research team at InMobi is excited to release our latest series of research reports dubbed the Mobile Media Consumption research. This report is the third in the series to cover 14 countries on an on-going basis to keep abreast of how ...

Posted on February 21, 2014
By Shamala DN

21

January

Android Continues to lead the Global Mobile Ad Impression Ma...

Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was ...

Posted on January 21, 2014
By Shamala DN

16

January

What is the cost of promoting your app?

At InMobi we work with thousands of developers and host app promotion campaigns on our network. In an effort to understand app download and purchase trends worldwide,we analyzed all the campaigns in Q2 2013 that ran on our network. After th...

Posted on January 16, 2014
By Sohan Maheshwar

30

December

Nine Mobile Marketing Trends for 2014: The Year of Turning I...

2013 was a year where many businesses started to prioritize their effort on emerging services like mobility, cloud and analytics. Tablets and smartphones are more popular than desktops and mobile devices have surpassed desktops in enablin...

Posted on December 30, 2013
By Shamala DN

23

December

Over 100 million users being tracked via InMobi Analytics!

Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on experimenting with the prod...

Posted on December 23, 2013
By Abhishek Khurana

18

December

Go East101: China Mobile Market Insights [Infographic]

Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable...

Posted on December 18, 2013
By Aksha Kini

10

December

Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream...

Posted on December 10, 2013
By Shamala DN

27

November

Auto Millennials: Millennial Auto Consumers on Mobile

Earlier this year, we introduced our Global Media Consumption Study, which provides an in-depth analysis of consumer mobile media behaviors. We took this research a step further to identify mobile consumer purchase trends by vertical. ...

Posted on November 27, 2013
By Emily Basileo

21

October

InMobi App Insight Report

As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive mar...

Posted on October 21, 2013
By Shamala DN

13

February

Using GPS, Food Delivery Ads Appear When Users Are at Home ...

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can su...

Posted on February 13, 2013
By Kosuke Seto

11

September

Engaging Consumers In A Multi-Screen World

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing ...

Posted on September 11, 2013
By Shrikant Latkar

02

September

10 things you need to know about mobile marketing

As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India,...

Posted on September 02, 2013
By Bikash Chowdhury

21

August

The Mobile Opportunity for Travel Marketers

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have b...

Posted on August 21, 2013
By Shamala DN

09

August

Interstitial mobile ads are killing it: 25 times video views...

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and co...

Posted on August 09, 2013
By Piyush Shah

05

August

Launching InMobi Insights: Our thought leadership portal on ...

Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies i...

Posted on August 05, 2013
By Hemant Kumar

29

July

Mobile Transforming the Face of Beauty & Personal Care S...

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has alread...

Posted on July 29, 2013
By Shamala DN

21

May

App Discovery & Download behavior: Why developers can no lon...

It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day. While the US had long established itself as the de-facto market developers look to for superior monetization opportuniti...

Posted on May 21, 2013
By Arun Pattabhiraman

17

May

App Marketing 101 : How to break into the top 25 on the App ...

As an app developer, you want to acquire users efficiently by optimizing marketing spends across different channels. This becomes even more important at the time of an app launch when the lifetime value of a new user is still unknown. It's ...

Posted on May 17, 2013
By Mahak Sharma

18

April

How Auto Brands Can Win With Mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, soci...

Posted on April 18, 2013
By Shamala DN

12

April

New Research from the IAB, Viggle, and InMobi: Personal Fina...

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relati...

Posted on April 12, 2013
By Taimour Azizuddin

02

April

InMobi works with Hortonworks to incubate Falcon with Apache...

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving...

Posted on April 02, 2013
By Mohit Saxena

02

April

Connecting the dots between mobile ad creatives and consumer...

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal ...

Posted on April 02, 2013
By Pranjal Desai

27

March

App Distribution simplified: Reach millions of new users thr...

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all device...

Posted on March 27, 2013
By Ujjwal Kabra

27

February

InMobi Releases Second Wave of Mobile Media Consumption Surv...

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-goin...

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and tran...

Posted on February 26, 2013
By Shamala DN

11

February

Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 11, 2013
By Shringar Pangal

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions,...

Posted on January 03, 2013
By Shrikant Latkar

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing...

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile adverti...

Posted on December 30, 2012
By Shamala DN

25

November

7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly di...

Posted on November 25, 2012
By Vinay Uttamchandani

19

October

Mobile app development - a true global phenomenon. Deep dive...

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telec...

Posted on October 19, 2012
By Shubha Pai

19

October

iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

Posted on October 19, 2012
By Ryan Merket

17

October

Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous pos...

Posted on October 17, 2012
By Arun Pattabhiraman

11

September

Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem,...

Posted on September 11, 2012
By Sukamal Pegu

05

September

mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results revea...

Posted on September 05, 2012
By Taimour Azizuddin

03

September

Attracting new Mobile subscribers with free talk time and da...

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new ...

Posted on September 03, 2012
By Daryn Smith

29

August

Building Stronger Brands With The Most Influential Consumer ...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As ...

Posted on August 29, 2012
By Shamala DN

24

August

The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and ...

Posted on August 24, 2012
By Team InMobi

31

July

Connected Devices & Consumer Behavior: Insights for Deve...

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key ...

Posted on July 31, 2012
By Team InMobi

09

July

Planning Marketing Activations for Ramadan, Christmas and Ba...

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing ...

Posted on July 09, 2012
By Daryn Smith

09

July

How Mobile innovation and technology can give political part...

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they nee...

Posted on July 09, 2012
By Team InMobi

28

June

Connected Devices are Transforming Shopping and Media Habits

Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Conne...

Posted on June 28, 2012
By Taimour Azizuddin

27

June

Joint research on Smartphone apps for education (Macromill X...

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. ...

Posted on June 27, 2012
By Kosuke Seto

29

May

The importance of Mobile Marketing to attract tourists to Af...

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is...

Posted on May 29, 2012
By Daryn Smith

06

February

Super Bowl XLVI Polar Bears are more popular than than Elton...

Between bites of pita chips with hummus and swigs of beer, we released a survey to the InMobi network to capture mobile users' behavior during the Super Bowl the biggest U.S. advertising day of the year. We saw some great ads - and who real...

Posted on February 06, 2012
By Alexis Kushner

17

January

Handset Stats - 2010-2011

We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre - here are so...

Posted on January 17, 2012
By Terence Eden

15

December

Does It Make Economic Sense To Release a Free App?

One question I often get asked is if a developer can make more money from selling an app than from using advertising. I thought I'd step you through why advertising may be financially advantageous. Let's assume that you sell your app at 99 ...

Posted on December 15, 2011
By Terence Eden

17

November

Thanksgiving 2011 Will Be Largest Ever for Mobile Shopping; ...

Attention shoppers! Expect incredible deals this Thanksgiving weekend, as retailers compete for the attention of mobile savvy consumers who are using their phones to shop and check prices both in stores and online. On Black Friday and Cyber...

Posted on November 17, 2011
By Team InMobi

17

October

MEF Global Consumer Survey: The Mobile Web is Starting to Ea...

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which show...

Posted on October 17, 2011
By Gregory Kennedy
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