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05

September

​Issues Media Planners Need to be Aware of When Buying Int...

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, th...

Posted on September 05, 2017
By Joel Kirk

21

August

How to Write the Perfect End Cards for Maximum Mobile Engage...

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads....

Posted on August 21, 2017
By Joel Kirk

15

August

How to Repurpose Your TV Commercial for a Mobile Video Adver...

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...

Posted on August 15, 2017
By Joel Kirk

11

August

Mobile Usage — And Mobile Video Advertising — in North A...

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shoppi...

Posted on August 11, 2017
By Joel Kirk

09

August

Can you retarget on the mobile device?

Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a c...

Posted on August 09, 2017
By Rajesh Pantina

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...

Posted on August 04, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with K...

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out...

Posted on August 02, 2017
By Joel Kirk

31

July

How to Measure Mobile Video Viewability (Without Slowing Per...

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — accordi...

Posted on July 31, 2017
By Joel Kirk

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San...

Posted on July 16, 2015
By Naveen Tewari

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

19

January

5 Ways In Which The World Will Change For App Developers in ...

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities ...

Posted on January 19, 2015
By Shamala DN

23

December

The Personal Technology Revolution: Smart Wearables Moving M...

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...

Posted on December 23, 2014
By Emily Basileo

02

December

The State of Mobile App Monetization: Health & Fitness Ads A...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

16

October

Targeting 2.0 : The Mobile-First Approach

Targeting in the good old days used to be somewhat of an art. To know and understand exactly how to position your product to a specific slice of customers used to be a derivative of decades of experience. With every passing digital generati...

Posted on October 16, 2014
By Piyush Shah

18

July

Mobile Brings it Home for the Holidays

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, yo...

Posted on July 18, 2014
By James Riess

23

May

US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with par...

Posted on May 23, 2014
By Emily Basileo

23

April

Consumer is King – Embrace Mobile to Cater to Royal Tastes...

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court j...

Posted on April 23, 2014
By Emily Basileo

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Perf...

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

17

March

Top Recommendations for Breaking into the American, Chinese ...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What Are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy...

Posted on March 06, 2014
By Emily Basileo

28

February

From the Bedroom to the Box Office: The Role of Mobile in th...

With the Oscars just around the corner, the office is abuzz with movie chatter. We’ve partnered with the IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers learn about movies, purchase tickets and plan trips ...

Posted on February 28, 2014
By Emily Basileo

10

December

Demystifying Japanese App Download & Discovery Behavior

Japan App Market – At a Glance Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream...

Posted on December 10, 2013
By Shamala DN

11

November

GO EAST 101

When China surpassed the US in terms of smartphone shipment volume in Q1 2013, it was evident that the comfortably ruling mobile market of the US was facing fierce competition.This changed things.The UK and US were no longer the sole focus ...

Posted on November 11, 2013
By Aksha Kini

04

November

Taking on Tuesday: Will the Digital Industry Topple the Tues...

Why are books, CDs and DVDs usually released on Tuesday in the US?I became obsessed with the question of Tuesday release dates, because all my favorite books are coming out on Tuesdays. Only 20% of books are sold digitally today. Yet even f...

Posted on November 04, 2013
By Anne Frisbie

26

September

The week iOS 7 Took Over the World

September 18th. This was the day the world was waiting for. iOS 7 was made available to all iPhones (4 onwards), iPads (2nd gen onwards) , iPad minis and the latest iPod Touch. Millions of devices lit up on day 1 of the iOS 7 era. Our netw...

Posted on September 26, 2013
By Abhishek Khurana

09

August

Interstitial mobile ads are killing it: 25 times video views...

In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and co...

Posted on August 09, 2013
By Piyush Shah

07

August

12 Interesting Facts About Tablets You May Not Know

In five years, I dont think therell be a reason to have a tablet anymore, said Thorsten Heins, CEO, BlackBerry, much to Google and Apples surprise.With all the speculation around the lifespan of the tablet, here are a few interesting facts ...

Posted on August 07, 2013
By Aksha Kini

29

July

Mobile Transforming the Face of Beauty & Personal Care S...

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has alread...

Posted on July 29, 2013
By Shamala DN

24

July

Top 3 Best Practices for Tablet Advertising

Large and small advertisers around the globe have begun leveraging the potential of tablet devices. Be it top grossing apps like Candy Crush Saga, or highly popular apps like WeChat, they have all extended their mobile presence to tablet ...

Posted on July 24, 2013
By Aksha Kini

18

July

Are We Moving More Quickly or Slowly than we did in 1999?

I had the great fortune of attending Cannes Lions creative festival this year. While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercar...

Posted on July 18, 2013
By Anne Frisbie

17

July

In the beginning the internet sucked, and smartphones never ...

At Cannes Lions this year, senior agency folks were asked what they love about mobile, and what struck me about their answers was that many of them in different ways said that what most impressed them about mobile (especially smartphones) i...

Posted on July 17, 2013
By Anne Frisbie

10

July

An Undiscovered Opportunity - Premium Android Tablets

Despite the fact that Microsoft introduced tablets to the world, Apple popularized them with the iPad. But, the tablet revolution that Apple started in 2010, is only just beginning. The new Android tablets are posing a threat to Apple's mon...

Posted on July 10, 2013
By Aksha Kini

03

July

From Smartphones to Tablets – The Changing Landscape

There's a battle outside And it is ragin' It'll soon shake your windows And rattle your walls For the times they are a-changin. Bob Dylan, Times are a-changin Its the era of mobile advertising- and its evolving. The battle amongst processi...

Posted on July 03, 2013
By Aksha Kini

17

June

What it Takes to Win in the Chinese App Market

Is China a lucrative market for app developers?China is a growing smartphone market that no mobile player can ignore and much has been written about the mobile app marketing opportunities in China. At InMobi, we recently concluded a researc...

Posted on June 17, 2013
By Shamala DN

27

May

InMobi Insights: How do moviegoers in Korea use their smartp...

The Insights team at InMobi is excited to share the results of the recently conducted Movie Goers study in Korea. This research was conducted to better understand the role of mobile among moviegoers in Korea. This focuses on how mobile devi...

Posted on May 27, 2013
By Varun K Ramachandra

27

May

The million download question - quantity versus quality

Rovio Angry Birds crossed the 100-million download milestone in no time; Temple Run has registered over 100 million downloads and OMG POP Draw Something acquired 15 million users in two weeks, before Zynga bought them. The rapid and huge su...

Posted on May 27, 2013
By Sumit Kumar

23

May

Multi-Screening: The Who, What, and When for Marketers

All signs point to mobile technology contributing to the evolving ways in which people interact with the television viewing experience, both in terms of programming and ads. Increasingly, TV viewers are engaging with visual content across a...

Posted on May 23, 2013
By Shamala DN

24

April

Angry Birds and the New Customer Engagement Model

Life isnt easy on Piggy Island for the Angry Birds. Red and his fearless feathered companions, Chuck, Matilda, Bomb, Blues and Terence, must band together to protect their eggs “ and their future “ from the wily plotting of the Bad Pigg...

Posted on April 24, 2013
By Varun K Ramachandra

12

March

Brands Embrace Mobile Advertising

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1:Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrac...

Posted on March 12, 2013
By Team InMobi

27

February

InMobi Releases Second Wave of Mobile Media Consumption Surv...

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-goin...

Posted on February 27, 2013
By Shamala DN

26

February

Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and tran...

Posted on February 26, 2013
By Shamala DN

25

February

A Glimpse of InMobi's Global Media Consumption Study (W...

In todays technologically advanced world, where consumers are demanding access to services and content on the move, mobile is rapidly evolving into one of the most influential technology for the marketer. Mobile media is moving businesses a...

Posted on February 25, 2013
By Shamala DN

13

February

InMobi Interstitials

How do advertisers get the undivided attention of their target audience? This is an age old question that marketers have been trying to answer. With so many connected devices and so much stimulation all around, now your audience is even mor...

Posted on February 13, 2013
By Maryam Motamedi

05

February

Extending The Momentum of Your Newly Launched App - Ad Forma...

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 05, 2013
By Shringar Pangal

28

January

Hyper-Connected Smartphone Users: Is It Addiction or Just Lo...

Our latest guest post is from freelance writer Shaun Chatman: We walk around with our cellphones and smartphones attached to our hands like a second limb. Do we do this because it's love or have we, as humans, started to develop an actual p...

Posted on January 28, 2013
By Team InMobi

28

January

The Rise & Rise Of Tablet Impressions

When [Floyd] had tired of official reports, memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one, he would conjure up the world's major elec...

Posted on January 28, 2013
By Varun K Ramachandra

24

January

Why brands need to think about User LTV?

Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure...

Posted on January 24, 2013
By Shrikant Latkar

24

January

HTML5 for mobile developers

Why HTML5 and why now?When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps ...

Posted on January 24, 2013
By Santthosh Selvadurai

10

January

Mobile Insights and Inspiration for 2013

This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As ...

Posted on January 10, 2013
By Shrikant Latkar

09

January

It Is Always "Holidays" For A Mobile Marketer

One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as ...

Posted on January 09, 2013
By Varun K Ramachandra

07

January

The Chinese Mobile Media Consumption - An Overview

The second wave of our mobile media consumption study comes at an opportune time when Chinas mobile penetration is almost at one billion[1] and the mobile internet users number is set to reach 424 million in 2012[2]. This article gives a sn...

Posted on January 07, 2013
By Varun K Ramachandra

04

January

Mobile Trends 2013: Engagement and Activation

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Patrick Meyer...

Posted on January 04, 2013
By Team InMobi

03

January

Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions,...

Posted on January 03, 2013
By Shrikant Latkar

30

December

Mobile Trends 2013: Mobile Emerges as Core Digital Marketing...

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile adverti...

Posted on December 30, 2012
By Shamala DN

28

December

Mobile devices lead to surge in multi-screening in France

The average mobile web user now spends more time on their mobile device each day, than they do watching TV. A recent report from ComScore (June 2012), smartphone penetration was approaching 50% in the EU-5. While this is a large proportion ...

Posted on December 28, 2012
By Limvirak Chea

27

December

The future of mobile advertising is in your hands

There is no doubt that there has been a radical shift in 2012 with regards to mobile. In Australia, mobile consumption usage has reached a tipping point, with the rising penetration of smartphones and publishers and brands realising that in...

Posted on December 27, 2012
By Marc Fine

20

December

Mobile Trends 2013: Aligning Budget with Consumer Attention ...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Alex Romanov, ...

Posted on December 20, 2012
By Team InMobi

19

December

Mobile Trends 2013: Wallets, Coupons and Mobile Shopping Res...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with David Wachs of...

Posted on December 19, 2012
By Team InMobi

18

December

Mobile Trends 2013: Apple Stumbles, Enterprise Apps and Food...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Today's interview is with Bob Herman o...

Posted on December 18, 2012
By Team InMobi

17

December

Mobile Trends 2013: Inexpensive, Interconnected and Actionab...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Kurt Elster, P...

Posted on December 17, 2012
By Team InMobi

14

December

Mobile Trends 2013: iPhone 5 Blitz and Copyright Worries

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Todays interview is with Adam Itkoff of...

Posted on December 14, 2012
By Team InMobi

14

December

The new 'SMS' in smartphones

The first wave of Telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of Telco industry is now poised to change. Increase in usage of mobile devices to access Internet...

Posted on December 14, 2012
By Hari Ganapathy

13

December

Mobile Trends for 2013: Services and Experiences, Big Data a...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is withRoger Wood, Fo...

Posted on December 13, 2012
By Team InMobi

12

December

Mobile Trends for 2013: Freemium Is Here to Stay (NFC Is On ...

As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention.Today's interview is with Abhinav Gupta...

Posted on December 12, 2012
By Team InMobi

29

November

The New SMS of Smart Phones

The first wave of telco revenues was driven by text and voice. Thanks to shortened innovation cycles in the mobile eco-system, the revenue mix of telco industry is now poised to change. Increase in usage of mobile devices to access Intern...

Posted on November 29, 2012
By Hari Ganapathy

18

November

The Good, The Bad, and Your Mobile Strategy

It struck me on the flight home yesterday from the Ad Monsters Publisher Forum while flying over the San Antonio, Texas plains. What an ideal place to have a conference about mobile: The wild West. Lack of standards, creation, survival, and...

Posted on November 18, 2012
By Dan Martin

16

November

Mobile a Hot Favorite among Shoppers this Holiday Season

Its holiday season now and traditionally Black Friday, the day following Thanksgiving, sets the shopping rhythm. The National Retail Federation (NRF) estimates that the average holiday shopper in US will spend $749.51 on gifts, decor, greet...

Posted on November 16, 2012
By Shamala DN

13

November

Device Size Pies

Smartphones have made our lives better with mobile connectivity. Laptops revolutionized access to data in the early 1980s, before we were connected. Laptops, called lunchbox computers or luggables in the early days, revolutionized the w...

Posted on November 13, 2012
By Maryam Motamedi

09

November

Mobile is a Brand Marketers' Dream

I am a fervent believer that mobile is today, and will be in the future, one of the strongest channels for true brand engagement, and I am talking TV-level top of the funnel break through the clutter brand engagement. (I also believe that m...

Posted on November 09, 2012
By Anne Frisbie

25

October

The New Windows 8 Platform – The Dark Horse in the Mobile ...

Microsoft recently announced details of the new Surface, set to launch Oct 26. There has been a lot of excitement and anticipation around the device. Microsoft is leaving no stones unturned to get it right this time around. We are optimisti...

Posted on October 25, 2012
By Abhinav Gupta

23

October

7 could be the magic number for Apple

The Apple marketing team is highly praiseworthy when it comes to creating hype around product launches. A recent press invitation which had a weve got a little more to show you feel, was no different. Rumours are rife that todays event will...

Posted on October 23, 2012
By John Stoneman

11

October

Marketing Movies using Mobile in Africa

InMobi recently partnered with the Mobile Marketing Centre of Excellence at the Interactive Advertising Bureau (IAB) on a study on Mobile and the Movies in the US. In this article, we will look at how we can interpret some of the finding ...

Posted on October 11, 2012
By Daryn Smith

10

October

CPG Marketers – Go Mobile

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with bra...

Posted on October 10, 2012
By Shamala DN

15

August

We Love Our Interns!

One of the great things about working at InMobi is the internship program. Every few months the San Francisco office begins to shine with few new faces. This summer has been busy internship season, and we are sad to see it come to an end, a...

Posted on August 15, 2012
By Kathie Green

14

August

Media Consumption on Mobile: Q4 2011 versus Today

How have the habits of mobile data users changed since last year? InMobi media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results for the US and the UK, released t...

Posted on August 14, 2012
By Taimour Azizuddin

07

August

London 2012 Olympics: The Mobile Games

Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of medic...

Posted on August 07, 2012
By Surag Patel

02

August

Cracking the Chinese app market

China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it...

Posted on August 02, 2012
By Arun Pattabhiraman

31

July

Using mobile to influence South African shoppers

The inaugural Mobile Bytes events for South Africa recently took place in Johannesburg and Cape Town, at these events InMobi presented research conducted in South Africa, firstly on opportunities for telecommunications brands, and secondly ...

Posted on July 31, 2012
By Daryn Smith

31

July

Quarterly Mobile Insights Report released for Africa

InMobi's regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by 3....

Posted on July 31, 2012
By Daryn Smith

31

July

The Impact of Tablets on Device Usage in Australia

Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having ...

Posted on July 31, 2012
By Marc Fine

09

July

How Mobile innovation and technology can give political part...

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they nee...

Posted on July 09, 2012
By Team InMobi

27

June

Joint research on Smartphone apps for education (Macromill X...

"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. ...

Posted on June 27, 2012
By Kosuke Seto

24

June

Make the most of Mobile: Pounce, as other lean back

MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketer...

Posted on June 24, 2012
By Brendan Watmore

06

March

How to Personalize Without Being Creepy

Netflix offers me the film Lethal Weapon because I like 48 Hours, and recommends the TV program Burn Notice because I like Mad Men and Arrested Development. The predictions are sometimes pretty close to the mark, sometimes seriously off-tar...

Posted on March 06, 2012
By Mat Harris

29

February

Mobile impacts Kenyan’s purchasing decisions most

In the recent study conducted by InMobi, it was found that mobile media influences purchasing decisions of Kenyan consumers more than any other media including traditional media such as TV, Newspapers and radio. [caption id="attachment_3...

Posted on February 29, 2012
By Daryn Smith

29

February

InMobi Releases First Wave of Mobile Media Consumption Q4 Su...

The research team at InMobi is keeping busy as ever and we're excited to have released our latest series of research reports dubbed the Mobile Media Consumption research yesterday at Mobile World Congress. This report is the first of a seri...

Posted on February 29, 2012
By Surag Patel

10

February

Measuring Mobile Usage during the Super Bowl

People are using mobile to consume media, now more than ever. Even while they watch big-ticket, live events such as the Super Bowl. InMobi conducted a Super Bowl survey that shows consumers were highly engaged with mobile during the game. H...

Posted on February 10, 2012
By Taimour Azizuddin

27

September

3 Tips for Successful Mobile Ad Campaigns

If you're new to advertising with InMobi, these tips from our campaign team, will help improve your campaign performance and prevent your from making costly mistakes. Start With Handset Targeting InMobi's handset targeting is the best place...

Posted on September 27, 2011
By Abhinav Gupta

21

September

Sonic & SEGA All-Stars Racing Reaches The Number One Slo...

The ChallengeTo celebrate the 20th anniversary of Sonic The Hedgehog, Sega released a brand new iOS game called Sonic & SEGA All-Stars Racing. Available for iPad, iPhone, and iPod Touch, the hit game features great track variety, critically...

Posted on September 21, 2011
By Team InMobi

11

August

Sleepless in Istanbul

Inspiration comes from the strangest of places. Tonight, while lying in my hotel bed, trying to get to sleep at one in the morning, I randomly become inspired to write my first post for the InMobi blog. Maybe it's some sort of jetlag, alt...

Posted on August 11, 2011
By John Stoneman

01

July

Mobile Insights, May 2011: Tablets, Tablets, Tablets

The May edition of our global Mobile Insights research reports highlighted the surge in media consumption on tabletscross Northmericand Europe. Globallynd in Northmerica, both the Samsung Galaxy Tabnd thepple iPad break into the top 15 devi...

Posted on July 01, 2011
By Surag Patel

09

June

InMobi Mobile Insights Report: Africa and Asia Pacific regio...

This report highlights the continued growth of mobile advertising in the AsiPacific and Africregions. AsiPacific grew by 10% over the past 3 months to reach 18 billion monthly impressions, while Africgrew by 21% to reach 4.2 billion monthly...

Posted on June 09, 2011
By Team InMobi

02

June

How Being Innovative Really Pays Off in Mobile Advertising

I want to thank Robert from W3i for quoting me in an article that ran today. His piece provides performance marketers number of tips on how they can take advantage of mobile advertising."For performance advertisers, mobile can be an excelle...

Posted on June 02, 2011
By Gregory Kennedy

31

May

U.S. Monetization Increases 70% Over The Holiday Weekend, U....

This weekend our network saw a big increase in demand for mobile inventory, with demand for iPhone impressions leading the way. Memorial Day weekend is the first Federal holiday of the year in the U.S. and is often used as a benchmark to es...

Posted on May 31, 2011
By Gregory Kennedy

18

May

InMobi Mobile Insights Report: Global mobile ad growth of 20...

This report highlights the continued growth of mobile advertising, as the InMobi network grew by 17% in North America (900 million monthly impressions) and 11% globally (3.4 billion monthly impressions) in just three months. This growth ...

Posted on May 18, 2011
By Team InMobi

14

April

InMobi Mobile Insights Report: Android Market Share Surpasse...

In our latest Global Network Research report for March 2011 we saw Android surpass iPhone OS share for the first time on global basis. Following the late 2010 and early 2011 trend in North America, Android is growing at faster pace than iOS...

Posted on April 14, 2011
By Surag Patel

24

March

UK IAB/PriceWaterhouseCooper (PwC) Report on Mobile Spend: A...

IAB/PwC announced their latest report this week including detailed figures on mobile spending. The report shows spending doubling in the past year to £83 million with the display business up 61% to £29 million. We always appreciate the IA...

Posted on March 24, 2011
By James Lamberti

08

March

InMobi Mobile Insights January Global Report: Smartphone Exp...

Today we released our InMobi Mobile Insights Network Research Global edition for January 2011. This report is the first look at the global InMobi network datfor 2011, which highlighted some very interesting trends. There were noteworthy tre...

Posted on March 08, 2011
By Surag Patel

14

February

Mobile Number Portability - An Advertiser's Guide

The latest buzzwords in the Indian telecom industry are clearly MNP and 3G. While both technologies have been available in other markets around the globe for a while now, they are now just entering the Indian market and already promise to s...

Posted on February 14, 2011
By Shringar Pangal

10

February

Australians are the most comfortable with mobile ads, global...

I have just finished a Melbourne and Sydney road show with my esteemed colleague Surag Patel (Global Research Director) presenting A Global Consumer View of Mobile Advertising to journalists, analysts, agencies, developers and brands.The re...

Posted on February 10, 2011
By Rob Marston

31

January

Mobile Is My Addiction; Cricket Is My Religion

Mobile is the new frontier of advertising with the ability to reach the masses like no other medium before it. It is also an essential ingredient of human communication allowing information to reach consumers at any time, anywhere. Cricket...

Posted on January 31, 2011
By Shringar Pangal

20

December

The End of the Beginning: InMobi Data in US and Europe Sign...

The best way to describe the mobile advertising landscape as 2010 comes to close - the end of the beginning. Why that characterization? Based on the findings from our latest network datreport, its clear that mobile advertising is no longer ...

Posted on December 20, 2010
By James Lamberti

10

November

Answers to Developer's Questions on Windows Phone 7

While here in Austin at 360iDev we actually received a number of questions from developers about monetization on the new Windows Phone 7 system. We passed along these questions to our contacts at Microsoft and have the following answers. 1....

Posted on November 10, 2010
By Gregory Kennedy

17

August

The Tipping Point: Smartphone Shipments at Parity with PC Sh...

It was reported by Fortune Online that smartphone shipments (including iPad-like devices) are now at parity with PC shipments. It's pretty much a given that smartphone shipments will soon over take PC shipments. While that fact is amazing o...

Posted on August 17, 2010
By Gregory Kennedy

16

August

Mobile Advertising in the Middle East

Today on Apps Arabia is a blog post by InMobi's Rob Jonas, VP & MD Europe and Middle East. The Middle East region is experiencing significant growth in mobile advertising, given the wide spread adoption of internet connected mobile phones. ...

Posted on August 16, 2010
By Gregory Kennedy