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20

September

Tilt, Tap, Pan, & Zoom Your Video With InMobi SDK 700

Here’s a question: what is more engaging - a monologue or a dialogue? We asked ourselves the same question while building our latest SDK. What would it take to deeply engage with users while keeping our promise to advertisers and publi...

Posted on September 20, 2017
By Mona Sharma, Senior Product Marketing Manager

19

September

Metrics that Matter: The New Viewability Standards for Mobil...

Video consumption on mobile devices, specifically smartphones, has exploded over recent years. Nowadays, adults are spending 1.5 times more media time on mobile devices than on their desktops. Specifically, 90% of the time spent ...

Posted on September 19, 2017
By Joel Kirk, Marketing Manager, North America

11

September

Doing Mobile Video Right Vlog – Part 2

Part 2 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Senior Director of Strategic Alliances, Carl CF Fredrick Martensson, talking about the in-app latest trends and emerging standards, in mobile app viewability....

Posted on September 11, 2017
By Joel Kirk, Marketing Manager, North America

11

September

The Fake App Install Problem

When is an install not really an install? When a fraudster tricks an attribution partner into tracking an install that has not taken place on a real device, attributing it to a paid source. Fraudsters use device emulation software in virtu...

Posted on September 11, 2017
By James Haslam, Content Manager, Adjust

11

September

2017 State of App Performance Marketing Survey Result: Part ...

At InMobi, we recently conducted a quantitative survey to explore what app marketers are thinking and how they are strengthening their app’s success. The idea was to address the lack of industry level data on app performance marketing tr...

Posted on September 11, 2017
By Shamala DN and Pooja Kalloor

11

September

Event Diary: InMobi Impressions 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads...

Posted on September 11, 2017
By Team InMobi

06

September

Airtel Wynk Music, the #1 music app in India, partners exclu...

InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to r...

Posted on September 06, 2017
By Team InMobi

05

September

​Issues Media Planners Need to be Aware of When Buying Int...

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. Just five years ago, adults in the U.S. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, th...

Posted on September 05, 2017
By Joel Kirk, Marketing Manager, North America

31

August

InMobi’s Global State of App Performance Marketing Survey ...

Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversi...

Posted on August 31, 2017
By Shamala DN

21

August

How to Write the Perfect End Cards for Maximum Mobile Engage...

Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads....

Posted on August 21, 2017
By Joel Kirk, Marketing Manager, North America

15

August

How to Repurpose Your TV Commercial for a Mobile Video Adver...

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of ...

Posted on August 15, 2017
By Joel Kirk, Marketing Manager, North America

15

August

VAST 4.0 - The Way Forward For Mobile In-App Video Adverti...

The Video Ad Serving Template (VAST), like any other ad tech standard, was introduced to let video players and ad servers converse in a common language. Although VAST has evolved over the years to support the industry needs, it still lac...

Posted on August 15, 2017
By Mona Sharma, Senior Product Marketing Manager

11

August

Mobile Usage — And Mobile Video Advertising — in North A...

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shoppi...

Posted on August 11, 2017
By Joel Kirk, Marketing Manager, North America

09

August

Can you retarget on the mobile device?

Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a c...

Posted on August 09, 2017
By Rajesh Pantina, Marketing Lead, Performance Solutions

08

August

5 Reasons Why You Should Listen to Papa Federighi on iOS 11

[Source: Reddit] Time and again Hair Force One - Craig Federighi, Apple’s Senior VP of Software Engineering has made it to headlines. During WWDC 2016, Federighi created a musical controversy by rejecting a Facebook friend request fr...

Posted on August 08, 2017
By Mona Sharma, Senior Product Marketing Manager

08

August

​Back to School Advertising: Important Mobile Video Trends...

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are giv...

Posted on August 08, 2017
By Joel Kirk, Marketing Manager, North America

07

August

Ad Viewability Trends: Top Insights from the IAB Mobile Symp...

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017,...

Posted on August 07, 2017
By Team InMobi

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...

Posted on August 04, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with K...

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out...

Posted on August 02, 2017
By Joel Kirk, Marketing Manager, North America

31

July

How to Measure Mobile Video Viewability (Without Slowing Per...

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — accordi...

Posted on July 31, 2017
By Joel Kirk, Marketing Manager, North America