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15

August

How to Repurpose Your TV Commercial for a Mobile Video Adver...

Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network . More than half of t...

Posted on August 15, 2017
By Joel Kirk, Marketing Manager, North America

15

August

VAST 4.0 - The Way Forward For Mobile In-App Video Adverti...

The Video Ad Serving Template (VAST), like any other ad tech standard, was introduced to let video players and ad servers converse in a common language. Although VAST has evolved over the years to support the industry needs, it still lac...

Posted on August 15, 2017
By Mona Sharma, Senior Product Marketing Manager

11

August

Mobile Usage — And Mobile Video Advertising — in North A...

According to a recent North American Insights report by InMobi, mobile device usage has exploded over the past few years. Consumers are using their smartphones, tablets, smart watches and other on-the-go devices for everything from shoppi...

Posted on August 11, 2017
By Joel Kirk, Marketing Manager, North America

09

August

Can you retarget on the mobile device?

Absolutely! Retargeting is totally possible on mobile, but is probably more complex than retargeting users on desktop. For the uninitiated, retargeting is the ability to serve ads across the web or in apps based on past user behavior on a c...

Posted on August 09, 2017
By Rajesh Pantina, Marketing Lead, Performance Solutions

08

August

5 Reasons Why You Should Listen to Papa Federighi on iOS 11

[Source: Reddit] Time and again Hair Force One - Craig Federighi, Apple’s Senior VP of Software Engineering has made it to headlines. During WWDC 2016, Federighi created a musical controversy by rejecting a Facebook friend request fr...

Posted on August 08, 2017
By Mona Sharma, Senior Product Marketing Manager

08

August

​Back to School Advertising: Important Mobile Video Trends...

Back-to-school time is just around the corner, which means that brands and retailers need to start ramping up their advertising to parents. It is a period when a typical family will spend hundreds of dollars on goods and companies are giv...

Posted on August 08, 2017
By Joel Kirk, Marketing Manager, North America

07

August

Ad Viewability Trends: Top Insights from the IAB Mobile Symp...

Consumers are increasingly relying on connected mobile devices in their everyday lives. And during the IAB Mobile Symposium last month, we learned that mobile video advertising viewability is crucial for advertisers in 2017. In 2017,...

Posted on August 07, 2017
By Team InMobi

04

August

TrulyMadly Chooses InMobi As Their Ad Monetization Partner

Dating app TrulyMadly has entered into an exclusive partnership with InMobi for ad monetization. The dating app, in partnership with InMobi, intends to help advertisers amplify their reach on mobile using a varied range of ad formats includ...

Posted on August 04, 2017
By Team InMobi

02

August

Doing Mobile Video Right Vlog – Part 1 Programmatic with K...

Part 1 of InMobi’s doing mobile video right vlog is now live, with InMobi’s Director of Programmatic Partnerships, Kayla Wilson, talking about the in-app latest trends and emerging standards, in mobile programmatic video. Check out...

Posted on August 02, 2017
By Joel Kirk, Marketing Manager, North America

31

July

How to Measure Mobile Video Viewability (Without Slowing Per...

The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — accordi...

Posted on July 31, 2017
By Joel Kirk, Marketing Manager, North America

29

June

The Brand Marketer’s Guide To Mobile Video Viewability

InMobi recently teamed up with the Mobile Marketing Association (MMA) to host a webinar titled "The Brand Marketer’s Guide to Mobile Video Viewability". Facilitated by Jayesh Easwaramony and Vinay Uttamchandani of InMobi and moderated...

Posted on June 29, 2017
By Team InMobi

28

June

Event Diary - IAB Mobile Symposium

InMobi regularly participates in and contributes to a series of events, meetups, and webinars across the globe, sharing best practices with partners and thought leaders. In this edition of the InMobi Event Diary, we are looking at the h...

Posted on June 28, 2017
By Joel Kirk, Marketing Manager, North America

20

June

Event Diary: Zee Melt Conference 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the high...

Posted on June 20, 2017
By Aswini Bommakanti, Marketing Manager, Brand & Programmatic solutions - APAC

20

June

Event Diary - InMobi Australia Hosts a Mobile Programmatic E...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on June 20, 2017
By Aswini Bommakanti and Nicolette Pinto

19

June

Event Diary: K-Start 2017 - Let the Games Begin!

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on June 19, 2017
By Rajesh Pantina, Marketing Lead, Performance Solutions

15

June

Case Study: Trainman Grows Revenues by 2x Leveraging InMobi'...

Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop fo...

Posted on June 15, 2017
By Team InMobi

07

June

Event Diary - InMobi Video Soiree NYC 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on June 07, 2017
By Joel Kirk, Marketing Manager, North America

17

May

Event Diary - MAU Vegas 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on May 17, 2017
By JR Cordray, Marketing Manager, North America

10

May

Case Study: Youzu Acquires High Quality Gamers With InMobi's...

Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent a...

Posted on May 10, 2017
By Team InMobi

26

April

Case Study: LYKE Partners With InMobi To Expand Its Footprin...

LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fash...

Posted on April 26, 2017
By Team InMobi