20

May

Is Your Rewarded Video Ad Placement Right

The world is already winning with Rewarded Video Ads, but this winning streak involves more than simply showing a rewarded ad. The meteoric rise of monetization with rewarded ads is backed by the measured science of ad placements, amongst ...

Posted on May 20, 2015
By Mona Sharma

14

May

Succeeding With Rewarded Ads: The Three Commandments

Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy....

Posted on May 14, 2015
By Prithvi Mani

12

May

Introducing InFocus - Creative Excellence On Mobile

“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderfu...

Posted on May 12, 2015
By Ramya Rajan

11

May

How InMobi Unconventionally Went West And Made It Big

InMobi has had quite a unique journey over the last seven years. We have done the unthinkable by starting an Internet business outside the US and making it successful. We grew in the complete opposite direction of most technology companies ...

Posted on May 11, 2015
By Amit Gupta

06

May

The world outside of gaming interests : Photo & Video tops t...

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor, Global Insights Analyst

05

May

Going Native? Think Before You Leap

First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user's’ share of mind and time - the 1st impressi...

Posted on May 05, 2015
By Tanvi Kapoor, Product Marketing Manager

04

May

What Every App Developer Needs To Know About Press Kits

When you are pitching a journalist to write about your mobile app, shorter emails perform better. But if your email should only be a few sentences, what’s the best way to share more information? Include a link to a press kit. A press kit...

Posted on May 04, 2015
By Murtza Manzur

23

April

This Mother’s Day, Mum's NOT The Word For Brands

Marketers, don't stay silent this Mother's Day! With the third-biggest shopping event of the year coming up, read on to learn how you can connect with customers and make mothers all over the world happy - the perfect win-win.The Opportunity...

Posted on April 23, 2015
By Sonia Abraham

23

April

InMobi Insights: Brands on Mobile Advertising Trends

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a m...

Posted on April 23, 2015
By Shamala DN

16

April

Same Budget, But Better Results For Brand Campaigns With Mob...

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing...

Posted on April 16, 2015
By Ramya Rajan

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...

Posted on April 16, 2015
By Pooja Kalloor, Global Insights Analyst

13

April

InMobi Exchange Opens Doors In Emerging Markets

The year of programmatic buying is here. And we are excited to share the news with you - InMobi Exchange (IX), the largest independent mobile exchange, is now live in Middle East and North Africa. IX brings the best of quality supply, that ...

Posted on April 13, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

13

April

Leverage The Power Of IX Supply On Mobile

InMobi Exchange (IX) is now truly global, with the recent launch in emerging markets and a strong presence in North America and Europe. IX, with its partner Rubicon Project, brings the best of supply and demand efficiency in programmatic bu...

Posted on April 13, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

06

April

Mobile Native: From Today’s Challenges To Tomorrow’s Pos...

This article by InMobi was first seen on Emerging Spaces, the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad” - Howard Luck Gossage, the ‘Advertis...

Posted on April 06, 2015
By Ramya Rajan

01

April

Introducing InMobi inDecode

decode diːˈkəʊd 1.convert (a coded message) into intelligible language. Introducing InMobi inDecode. An initiative to help app developers decode and grow their app business. In an ever-growing app ecosystem, developing a great app...

Posted on April 01, 2015
By Sohan Maheshwar

01

April

InMobi Insights : The State of App Downloads and Monetizatio...

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...

Posted on April 01, 2015
By Pooja Kalloor and Sonia Abraham

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platf...

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for...

Posted on March 30, 2015
By Joyce Cho

26

March

A Look Back At GDC 2015

GDC 2015 - Curtains Down It took us a full week and a half to get over the GDC 2015 rush! Here's a quick video that captures where we went, what we saw and how we conquered. A quick word to thank our clients and prospects for making the ...

Posted on March 26, 2015
By Kaavya Kasturirangan

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobi...

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...

Posted on March 11, 2015
By Ramya Rajan

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