Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituen...
As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...
GDC2014 drew to an end on a day that was lined with an impressive list of talks. The talks had a myriad list of topics to chose from. The topics covered everything from the technical aspects of gaming, tutorials, understanding gamer psychol...
Day 02 was all about indie gaming at GDC. Every year, on the sidelines of the GDC, the Independent Games Festival (IGF) honours the best indie games across all platforms to encourage developers and small publishers. The winning games get a ...
My watch must still be on Asia time since there is no way I could have spent 11 hours and 25 minutes at the Game Developers Conference in San Francisco!The expo began with a bang and witnessed the who’s who of the gaming industry arrive i...
We are counting down the hours to Game Developers Conference aka GDC 2014 and the excitement is palpable! In preparation for tomorrow and mostly just to get a sneak peek, we went down to the Moscone Center in San Francisco and took a look a...
It's been a rather "rewarding" last week for us InMobians. First up, Fortune hand-picked our CEO & Founder Naveen Tewari to their elite list of 40 under 40 entrepreneurs in India. And, then, Dataquest selected InMobi for the "Pathbreaker of...
These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...
name is Emily, and I’m addicted to mobile gaming. What started as an innocent
time killer rapidly spiraled into an insatiable obsession. I found myself
actually making time to play games,
crafting creative ways to extend gameplay when ...
Like many young schoolgirls,
I grew up thinking boys were icky. Many
of us grew up chanting the 19th century nursery rhyme, “What Are
Little Boys Made Of”. Variations of the
poem included combinations of, “slugs and snails and puppy...
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke. For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisemen...
market for mobile app analytics is crowded yet fragmented. Despite
there being several different tools to help app developers capture
key metrics and analyze user behavior, many solutions only focus on a
single problem. The result is th...