01

April

Banners are dead. We will only run Native Ads from today!

Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituen...

Posted on April 01, 2014
By Naveen Tewari

25

March

Building an app? How do you decide what App to build?

As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...

Posted on March 25, 2014
By Sohan Maheshwar

21

March

GDC Final Day : of Talks, Virtual Reality, and Creativity

GDC2014 drew to an end on a day that was lined with an impressive list of talks. The talks had a myriad list of topics to chose from. The topics covered everything from the technical aspects of gaming, tutorials, understanding gamer psychol...

Posted on March 21, 2014
By Sohan Maheshwar

20

March

Day 2 - Day of Indie Gaming

Day 02 was all about indie gaming at GDC. Every year, on the sidelines of the GDC, the Independent Games Festival (IGF) honours the best indie games across all platforms to encourage developers and small publishers. The winning games get a ...

Posted on March 20, 2014
By Sohan Maheshwar

19

March

Oculus, Goat Simulator and other fun stuff at GDC on Day 01

My watch must still be on Asia time since there is no way I could have spent 11 hours and 25 minutes at the Game Developers Conference in San Francisco!The expo began with a bang and witnessed the who’s who of the gaming industry arrive i...

Posted on March 19, 2014
By Sohan Maheshwar

18

March

Day 0 at GDC Expo - The Excitement is Palpable

We are counting down the hours to Game Developers Conference aka GDC 2014 and the excitement is palpable! In preparation for tomorrow and mostly just to get a sneak peek, we went down to the Moscone Center in San Francisco and took a look a...

Posted on March 18, 2014
By Sohan Maheshwar

18

March

Drum Roll Please..

It's been a rather "rewarding" last week for us InMobians. First up, Fortune hand-picked our CEO & Founder Naveen Tewari to their elite list of 40 under 40 entrepreneurs in India. And, then, Dataquest selected InMobi for the "Pathbreaker of...

Posted on March 18, 2014
By Kaavya Kasturirangan

17

March

Top Recommendations for Breaking into the American, Chinese ...

These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...

Posted on March 17, 2014
By Emily Basileo

17

March

What Developers Can Learn from My Mobile Game Addiction

My name is Emily, and I’m addicted to mobile gaming. What started as an innocent time killer rapidly spiraled into an insatiable obsession. I found myself actually making time to play games, crafting creative ways to extend gameplay when ...

Posted on March 17, 2014
By Emily Basileo

06

March

Men on Mobile – Growing up and Getting Groomed

Like many young schoolgirls, I grew up thinking boys were icky. Many of us grew up chanting the 19th century nursery rhyme, “What Are Little Boys Made Of”. Variations of the poem included combinations of, “slugs and snails and puppy...

Posted on March 06, 2014
By Emily Basileo

06

March

Breaking the Magician’s Code

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke. For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisemen...

Posted on March 06, 2014
By Shringar Pangal

05

March

Putting Your Data Into Action

The market for mobile app analytics is crowded yet fragmented. Despite there being several different tools to help app developers capture key metrics and analyze user behavior, many solutions only focus on a single problem. The result is th...

Posted on March 05, 2014
By Ryan Goeden
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