17

May

Event Diary - MAU Vegas 2017

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highl...

Posted on May 17, 2017
By JR Cordray

10

May

Case Study: Youzu Acquires High Quality Gamers With InMobi's...

Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent a...

Posted on May 10, 2017
By Team InMobi

26

April

Case Study: LYKE Partners With InMobi To Expand Its Footprin...

LYKE is a great new fashion app for people to discover and shop for the latest trends and styles - combining 100,000’s of products from a huge array of the most popular e-commerce stores in Indonesia. Aiming to become the preferred fash...

Posted on April 26, 2017
By Team InMobi

19

April

Case Study: OLX India Leverages InMobi To Acquire High-Quali...

As one of the largest online classifieds marketplace in India, OLX provides local communities in high-growth markets with vibrant online marketplaces: OLX connects local people to buy, sell or exchange used goods and services by making it...

Posted on April 19, 2017
By Team InMobi

17

April

Event Diary: Primetime Spots on Primary Screens

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highligh...

Posted on April 17, 2017
By Team InMobi

13

April

3 Tips To Improve Your IPL Strategy On Mobile

With the IPL season having just begun, there is intense competition among brand marketers to get user attention and drive meaningful engagement, especially, during the crucial match hours. On mobile, where primetime is perennial, the com...

Posted on April 13, 2017
By Aswini Bommakanti

13

April

​Being Smart About Mobile Native Video

The human penchant for sight, sound, and motion has transcended the boundaries of TV. Likely so, video is gaining prominence as a primary mode of communication in the mobile world too. An average user is exposed to about 32.3 videos in a ...

Posted on April 13, 2017
By Mona Sharma

10

April

Unlock the Power of Mobile Moments For Your Australian Audie...

Having the right in-app strategy can deliver transformative results for any brand, across various campaign objectives. Today, when 60% of all online consumption is happening on mobile, users spend over 90% of their mobile device time in-a...

Posted on April 10, 2017
By Team InMobi

07

April

Red Rock Apps Drives End-to-End Performance With InMobi in N...

Founded in the beginning of 2013, Red Rock Apps is a young emerging company engaged in developing and releasing mobile health and fitness applications. In this case study, we see how Red Rock Apps intended to grow a base of highly engaged...

Posted on April 07, 2017
By Team InMobi

03

April

Event Diary: How to make it big as a game developer in India...

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on April 03, 2017
By Team InMobi

24

March

Event Diary: Winning the Mobile Moments

InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highli...

Posted on March 24, 2017
By Team InMobi

22

March

Mastercard leverages InMobi’s Superior Targeting Capabilit...

During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive...

Posted on March 22, 2017
By Team InMobi

23

February

Nextwave Multimedia Increases Revenues by 2X Partnering with...

With gaming apps driving a major share of the app downloads across the country in 2016, India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers. Game developers such a...

Posted on February 23, 2017
By Team InMobi

16

February

Launching the InMobi Marketing Partner Program

Over the last 9 years, InMobi has been at the forefront of mobile advertising, building a strong technology platform that is well connected with app developers (a.k.a. publishers or owners of mobile inventory) and thus the end users. As a...

Posted on February 16, 2017
By Team InMobi

16

February

Top 2017 Mobile Advertising Trends in Indonesia

2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become...

Posted on February 16, 2017
By Team InMobi

10

February

A Retailer’s Guide To Creating The Perfect Love Story

Click here to download the infographic

Posted on February 10, 2017
By Team InMobi

27

January

The Road Ahead: Mobile Marketing Trends that Will Dominate i...

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that th...

Posted on January 27, 2017
By Arun Pattabhiraman

04

January

InMobi Yearbook 2016 : A year in review

We are delighted to share with you the first annual edition of the InMobi Yearbook! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year...

Posted on January 04, 2017
By Pooja Kalloor
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