26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...

Posted on February 26, 2015
By Niveditha Viswanathan

24

February

Sport The Right Messaging This March Madness

Reach the right user, with Bluekai segments on InMobi Exchange. Spring is almost here, though it might not feel like it yet. With spring, comes much awaited March Madness - with office pools and brackets keeping interest sky-high. As our co...

Posted on February 24, 2015
By Niveditha Viswanathan

23

February

GDC 2015 Beckons!

It’s official. InMobi or at least the marketing team at InMobi is suffering from a serious case of GDC Fever. Several of us can be found furiously pacing the hallways muttering about to-dos and setting up hourly update calls well into th...

Posted on February 23, 2015
By Kaavya Kasturirangan

16

February

InMobi Strategically Partners with MMA

Drum roll, please…. InMobi’s own Stephanie Sarofian has been appointed to the Mobile Marketing Association North American Board! At InMobi, we’re thrilled to have Stephanie represent us and raise the bar for women in mobile across the...

Posted on February 16, 2015
By Stacey Lee

13

February

Level-Up : Conversations with Friends & Developers: Episode ...

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all abo...

Posted on February 13, 2015
By Kaavya Kasturirangan

19

January

2015 - The Year When Super Bowl Went Super Mobile

Personally speaking, one of the only positives of the holiday season coming to an end is the countdown to Super Bowl Sunday. While the tradition continues, this year will see some critical differences. First, as per my New Year’s resoluti...

Posted on January 19, 2015
By Kaavya Kasturirangan

19

January

5 Ways In Which The World Will Change For App Developers in ...

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities ...

Posted on January 19, 2015
By Shamala DN

19

January

4 Legal Aspects You Need To Be Aware Of When Developing A Mo...

App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind w...

Posted on January 19, 2015
By Sophie Thompson

15

January

11 Tips That Will Increase Your App Retargeting ROI

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying?Retargeting ads have become...

Posted on January 15, 2015
By Billy Attar

08

January

The Three Critical Steps To Grow Your App User Lifetime Valu...

The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - fro...

Posted on January 08, 2015
By Micah Gantman

07

January

Level-Up : Conversations with Friends & Developers

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all abo...

Posted on January 07, 2015
By Sohan Maheshwar

01

January

The Year That Was @InMobi - Fast, Furious & Fun!

Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most chall...

Posted on January 01, 2015
By Piyush Shah

07

January

Seven Mobile Trends That Brand Marketers Can't Ignore in 201...

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, w...

Posted on January 07, 2015
By Shamala DN
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