GamesPeoplePlay is a mobile game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...
As an Android advertiser, you’ve probably been hearing a lot about Google’s new Advertising Identifier (AID). You might know that post August 1st, Google’s Advertising ID (AID) will be used for conversion attribution on all Android de...
The best team won the Football World Cup 2014. While 32 teams were fighting hard over four weeks to determine who would be crowned World Champions, the Insights Team at InMobi looked at how sports fans were using mobile during the event.
Anything is possible in the world of gaming. In the real
world, however, your game can get obliterated in no time if you don’t listen
and talk the language of your users. You might have a fantastic product on your
hands. But communicating...
At InMobi, a large chunk of our day is spent on trying to find answers to difficult questions. Questions such as how to design the next-gen big data platform, what the best Star Wars movie is or what the air-speed velocity of an unladen swa...
From the Winter Olympics to a fantastic World Cup, it’s already been a great year for sports around the world. And as the summer baseball season unfolds in the US, the IAB Mobile Center, InMobi and Decision Fuel (now YouGov) have collabor...
Today we released our
Q2 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network.
Here are some of the global highlights:
Overall, the volume of impressions globally in Q2 2014 on ...
A key change in the mobile ad attribution space is about to occur very soon. Post August 1st, Google’s Advertising ID (AID) will be used for attribution on all Android devices. In order to ensure that all Android advertisers on InMobi Ana...
The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms tha...
Whether you are in
apparel or consumer electronics, if you are interested in influencing shoppers’
online or in-store behavior during the 2014 holiday season you are probably
considering mobile as part of the solution. If you’re not, yo...
So users love your app and you are now ready to scale your app business through app-install ads. You have chosen the ad network that you want to work with and the audience that you want to target and are now working on the creatives for you...
The world of mobile ad attribution is changing rapidly. From custom solutions offered by mobile ad platforms to independent solutions offered by pure mobile ad attribution players, and in more recent times changes introduced by Google, the ...
1. What is cross-promotion?
Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice app developers advertise each other’s app...
With the multiverse of apps available in the mobile ecosystem, managing and growing your user-base amongst your suite of apps is a challenging proposition. Apart from focussing on building beautiful apps, you also have to focus on the thr...
With so many matches running into
overtime and nail biting finishes ending with penalty shoot outs, it
is no wonder that beer vendors have made a
killing this year in the Brazil World Cup fever. But so have some of the
mobile app develo...
week, the Silicon Valley Chapter of the American Marketing Association (SVAMA)
invited me to participate on their panel, Mobile
Marketing: Creating An Effective Mobile Experience for Your User. I
discussed mobile marketing strategy alo...
70% of marketers still don't know what
it is, but according to projections, native advertising will account
for nearly $3 billion in spend by the end of this year. This is a
powerful statistic, and one that we explored in depth at the IAB...
Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. But without understanding specifics of this behavior, marketers often have trouble taking targeted action.Four years ago in South Afric...
Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identi...
FIFA – A Golden Opportunity For Marketers
Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involv...