23

April

This Mother’s Day, Mum's NOT The Word For Brands

Marketers, don't stay silent this Mother's Day! With the third-biggest shopping event of the year coming up, read on to learn how you can connect with customers and make mothers all over the world happy - the perfect win-win.The Opportunity...

Posted on April 23, 2015
By Sonia Abraham

23

April

InMobi Insights: Brands on Mobile Advertising Trends

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi...

Posted on April 23, 2015
By Shamala DN

16

April

InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...

Posted on April 16, 2015
By Pooja Kalloor

16

April

Same Budget, But Better Results For Brand Campaigns With Mob...

New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing...

Posted on April 16, 2015
By Ramya Rajan

13

April

InMobi Exchange Opens Doors In Emerging Markets

The year of programmatic buying is here. And we are excited to share the news with you - InMobi Exchange (IX), the largest independent mobile exchange, is now live in Middle East and North Africa. IX brings the best of quality supply, that ...

Posted on April 13, 2015
By Niveditha Viswanathan

13

April

Leverage The Power Of IX Supply On Mobile

InMobi Exchange (IX) is now truly global, with the recent launch in emerging markets and a strong presence in North America and Europe. IX, with its partner Rubicon Project, brings the best of supply and demand efficiency in programmatic bu...

Posted on April 13, 2015
By Niveditha Viswanathan

06

April

Mobile Native: From Today’s Challenges To Tomorrow’s Pos...

This article by InMobi was first seen on Emerging Spaces, the content hub of the Starcom Mediavest Group. “Nobody reads advertising. People read what they want to read and sometimes, it is an ad” - Howard Luck Gossage, the ‘Advertis...

Posted on April 06, 2015
By Ramya Rajan

01

April

Introducing InMobi inDecode

decode diːˈkəʊd 1.convert (a coded message) into intelligible language. Introducing InMobi inDecode. An initiative to help app developers decode and grow their app business. In an ever-growing app ecosystem, developing a great app...

Posted on April 01, 2015
By Sohan Maheshwar

01

April

InMobi Insights : The State of App Downloads and Monetizatio...

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...

Posted on April 01, 2015
By Pooja Kalloor

30

March

InMobi Native Ads On South Korea’s #1 Social Network Platf...

Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for...

Posted on March 30, 2015
By Joyce Cho

26

March

A Look Back At GDC 2015

GDC 2015 - Curtains Down It took us a full week and a half to get over the GDC 2015 rush! Here's a quick video that captures where we went, what we saw and how we conquered. A quick word to thank our clients and prospects for making the ...

Posted on March 26, 2015
By Kaavya Kasturirangan

11

March

Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

11

March

Ad Club NY Leaders Have Their Say On The Most Important Mobi...

Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...

Posted on March 11, 2015
By Ramya Rajan

26

February

Programmatic Buying Channels Demystified

Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...

Posted on February 26, 2015
By Niveditha Viswanathan

24

February

Sport The Right Messaging This March Madness

Reach the right user, with Bluekai segments on InMobi Exchange. Spring is almost here, though it might not feel like it yet. With spring, comes much awaited March Madness - with office pools and brackets keeping interest sky-high. As our co...

Posted on February 24, 2015
By Niveditha Viswanathan

23

February

GDC 2015 Beckons!

It’s official. InMobi or at least the marketing team at InMobi is suffering from a serious case of GDC Fever. Several of us can be found furiously pacing the hallways muttering about to-dos and setting up hourly update calls well into th...

Posted on February 23, 2015
By Kaavya Kasturirangan

16

February

InMobi Strategically Partners with MMA

Drum roll, please…. InMobi’s own Stephanie Sarofian has been appointed to the Mobile Marketing Association North American Board! At InMobi, we’re thrilled to have Stephanie represent us and raise the bar for women in mobile across the...

Posted on February 16, 2015
By Stacey Lee

13

February

Level-Up : Conversations with Friends & Developers: Episode ...

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all abo...

Posted on February 13, 2015
By Kaavya Kasturirangan

19

January

2015 - The Year When Super Bowl Went Super Mobile

Personally speaking, one of the only positives of the holiday season coming to an end is the countdown to Super Bowl Sunday. While the tradition continues, this year will see some critical differences. First, as per my New Year’s resoluti...

Posted on January 19, 2015
By Kaavya Kasturirangan

19

January

5 Ways In Which The World Will Change For App Developers in ...

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities ...

Posted on January 19, 2015
By Shamala DN
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