24

August

View-Through Attribution: Shifting Gears in Performance Mark...

A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, perf...

Posted on August 24, 2016
By Rajesh Pantina

24

August

The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the co...

Posted on August 24, 2016
By Irene Herranz

11

August

​Remarketing is the new CRM

What should I do after the app is installed? How can I keep bringing users back to my app in a sustainable method? For businesses today, remarketing is key to ensuring that active users continue to engage and dormant users re-engage with th...

Posted on August 11, 2016
By Supriya Goswami

08

August

Growing with InMobi Mobile Remarketing

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail, transport, news and entertainment, and gaming, maximize in-app engagement and revenues. InMo...

Posted on August 08, 2016
By Rajesh Pantina

05

August

Ad Blockers – the death-omen of free content?

Originally published on The Financial Express Author and media theorist Steven Johnson got it right when he said,“Chance favours the connected mind.” And in this era of humankind, the internet is driving the connected mind. It stands...

Posted on August 05, 2016
By Arun Pattabhiraman

25

July

‘Programming’ your Mobile Programmatic Strategy

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Throug...

Posted on July 25, 2016
By Jayesh Easwaramony

15

July

Mobile First Creative Best Practices

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users ...

Posted on July 15, 2016
By Tanvi Kapoor

06

July

Why Audience Segments Are the New Currency in Mobile Adverti...

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of ...

Posted on July 06, 2016
By Irene Herranz

13

July

How Millennials Are Shaking Up Retail Commerce

Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Over 85% of millennials own a smartphone compared to 71% of the...

Posted on July 13, 2016
By Naveen Tewari

04

July

Remarketing - How India Buys on Mobile

Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand...

Posted on July 04, 2016
By Team InMobi

29

June

Remarketing - The Next Wave in Growth Marketing

Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality us...

Posted on June 29, 2016
By Piyush Shah

21

June

Getting Started With SDKBOX InMobi Plugin

InMobi as the Monetization Partner At InMobi, we are pleased to extend our monetization support to the COCOS2DX community. Currently, we are helping more than 10,000 developers across the world to monetize effectively. InMobi is the only ...

Posted on June 21, 2016
By Mona Sharma

16

May

Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

Posted on May 16, 2016
By Team InMobi

12

May

New Partnerships Announced for Mobile-First Programmatic Vid...

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engageme...

Posted on May 12, 2016
By Team InMobi

11

May

Subway - Healthy Living Ad Campaign [Case Study]

Posted on May 11, 2016
By Team InMobi

09

May

Developer Economics Survey 2016

We’re proud to be supporting the new developer survey run by our friends at VisionMobile. This is the 11th developer survey and it’s entitled Developer Tools Benchmarking - as you can understand, the focus is on developer tools. The su...

Posted on May 09, 2016
By Irene Herranz

03

May

Sunsilk Pop Up Salon : An Award-Winning Ad Campaign

Watch the Mob-Ex 2016 Award-winning Campaign

Posted on May 03, 2016
By Team InMobi

27

April

Game Developers: Know What You Bring to the Table Before You...

Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale, General Manager of Glu Game...

Posted on April 27, 2016
By Kelly McGrath

25

April

In Conversation with Mobikwik on Native Advertising

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with J...

Posted on April 25, 2016
By Dev Ramnane

26

April

Targeting International Travelers? Fine-tune your campaigns ...

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions...

Posted on April 26, 2016
By Abhishek Khurana
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