cross cross

REMARKETING IS THE NEW GROWTH HACKING!

Derive maximum value from your app using the InMobi Remarketing Platform

EXPLORE NOW

24

November

Samsung RWC Wins Gold & Silver in the MMA UK & EMEA Smarties...

There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitaliz...

Posted on November 24, 2016
By Team InMobi

17

November

Developer Economics Survey 2017

We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on...

Posted on November 17, 2016
By Irene Herranz

12

October

Are mobile-first Indians going to buy YOUR product this Diwa...

This post first appeared in ET Retail Shopping is therapy. Many psychologists have written about the joy associated with discovering something new. Discovery raises the level of serotonin, the neurotransmitter chemical known as the happi...

Posted on October 12, 2016
By Vasuta Agarwal

17

October

Integrated 'TV + Mobile' campaigns drive higher purchase int...

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated 'TV + Mobile' campaigns compared to 'TV only' campaigns. The multiscreen approach...

Posted on October 17, 2016
By Team InMobi

12

October

Anatomy of InMobi Rewarded Video Ads

Rewarded video is the perfect way for developers to integrate ads into their app that incentivizes the user with in-app coins or currency for watching the entire video. With rewarded video advertising, everyone wins. The user is rewarded...

Posted on October 12, 2016
By Irene Herranz

12

October

InMobi is a TUNE Global Platinum Advertising Partner for thi...

InMobi has featured as a Global Platinum Advertising Partner for the third year in a row in the 2016 edition of the Top 25 Global A dvertising Partners released by TUNE, the leading mobile analytics platform. Ranked No. 7, InMobi has bee...

Posted on October 12, 2016
By Team InMobi

03

October

5 tips for Performance Advertisers to #WinWithVideo

Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through r...

Posted on October 03, 2016
By Rajesh Pantina

30

September

A Sneak Peek into InMobi’s Winning Campaigns at the MMA In...

InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns:...

Posted on September 30, 2016
By Team InMobi

28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdle...

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

Posted on September 28, 2016
By Tanvi Kapoor

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

Posted on September 28, 2016
By Pooja Kalloor

20

September

​The 6 Ultimate Pro-tips to Master Rewarded Video - Part 2...

This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. ...

Posted on September 20, 2016
By Irene Herranz

19

September

Launching InMobi SDK 600: Monetize Your iOS 10 Users Today!

iOS 10 was released last week and with that, we have released InMobi’s shiny new SDK 600.The re-architectured, iOS 10 compliant SDK 600 brings several under-the-hood changes that improve the efficiency of the internal APIs, simplifies int...

Posted on September 19, 2016
By Mona Sharma

19

September

​[Infographic] The Hurried Indian

Who is really watching TV when India is hurrying to get places? India’s online video viewership stands at 81.7 million viewers and is only expected to rise. Video streaming is expected to account for over 60 percent of mobile data tra...

Posted on September 19, 2016
By Team InMobi

15

September

Mobile Programmatic: A Buyer’s Perspective, 2016

The InMobi Insights team is excited to release the Mobile Programmatic Insights from a buyer’s perspective.To better understand how brand marketers view the mobile programmatic space, we conducted an extensive survey, undertaken by a dive...

Posted on September 15, 2016
By Shamala DN

21

September

Location Accuracy: Who can you Trust? Part 2/2

In this series of articles, we discuss some of our learnings along with a few examples that illustrate the biggest challenges with location data and also offer insights on how important accuracy is for us at InMobi. Here is the first ...

Posted on September 21, 2016
By Team InMobi

22

September

Publishers’ Pulse: Hussam Hammo - CEO at Tamatem

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever c...

Posted on September 22, 2016
By Irene Herranz

09

September

The Mobile Advertising Ecosystem in the Aftermath of iOS 10

In a digital world ruled by the proliferation of personal screens, it is the end user that makes or breaks a digital business. And for a company focused on user privacy above all else, the new changes on iOS 10 are an epitome of a world rul...

Posted on September 09, 2016
By Tanvi Kapoor

09

September

Location Accuracy: Who can you Trust? Part 1/2

Thanks to the widespread availability of low-cost GPS technology, many mobile devices have the ability to precisely geo-locate themselves. When users of these devices opt-in to make their location information available to applications an...

Posted on September 09, 2016
By Team InMobi

07

September

Story-Telling with Mobile Video in India

This post first appeared in AdAge India "After nourishment, shelter and companionship, stories are the thing we need most in the world."- Philip Pullman Advertising is storytelling. From the Mad Men of the 1960's to now, the Don Drape...

Posted on September 07, 2016
By Supriya Goswami

07

September

Mobile Video Ads - Everything a developer needs to know - Pa...

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a w...

Posted on September 07, 2016
By Abhishek Khurana
Back to Top