28

September

Mobile Programmatic Set To Be a Game Changer, Despite Hurdle...

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. Be it banners or video campaigns, the a...

Posted on September 28, 2016
By Tanvi Kapoor

28

September

How Sports Impact Smartphone Usage and Mobile Ads

This post first appeared in Modern Marketing Exchange Sports has always evoked passion amongst fans. Whether it’s baseball, tennis or soccer – watching a live sports game brings with it an unparalleled experience, intensified only by t...

Posted on September 28, 2016
By Pooja Kalloor

20

September

​The 6 Ultimate Pro-tips to Master Rewarded Video - Part 2...

This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. In ...

Posted on September 20, 2016
By Irene Herranz

19

September

Launching InMobi SDK 600: Monetize Your iOS 10 Users Today!

iOS 10 was released last week and with that, we have released InMobi’s shiny new SDK 600.The re-architectured, iOS 10 compliant SDK 600 brings several under-the-hood changes that improve the efficiency of the internal APIs, simplifies int...

Posted on September 19, 2016
By Mona Sharma

19

September

​[Infographic] The Hurried Indian

Who is really watching TV when India is hurrying to get places? India’s online video viewership stands at 81.7 million viewers and is only expected to rise. Video streaming is expected to account for over 60 percent of mobile data tra...

Posted on September 19, 2016
By Team InMobi

15

September

Mobile Programmatic: A Buyer’s Perspective, 2016

The InMobi Insights team is excited to release the Mobile Programmatic Insights from a buyer’s perspective.To better understand how brand marketers view the mobile programmatic space, we conducted an extensive survey, undertaken by a dive...

Posted on September 15, 2016
By Shamala DN

21

September

Location Accuracy: Who can you Trust? Part 2/2

In this series of articles, we discuss some of our learnings along with a few examples that illustrate the biggest challenges with location data and also offer insights on how important accuracy is for us at InMobi. Here is the first ...

Posted on September 21, 2016
By Team InMobi

22

September

Publishers’ Pulse: Hussam Hammo - CEO at Tamatem

In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever c...

Posted on September 22, 2016
By Irene Herranz

09

September

The Mobile Advertising Ecosystem in the Aftermath of iOS 10

In a digital world ruled by the proliferation of personal screens, it is the end user that makes or breaks a digital business. And for a company focused on user privacy above all else, the new changes on iOS 10 are an epitome of a world rul...

Posted on September 09, 2016
By Tanvi Kapoor

09

September

Location Accuracy: Who can you Trust? Part 1/2

Thanks to the widespread availability of low-cost GPS technology, many mobile devices have the ability to precisely geo-locate themselves. When users of these devices opt-in to make their location information available to applications an...

Posted on September 09, 2016
By Team InMobi

07

September

Story-Telling with Mobile Video in India

This post first appeared in AdAge India "After nourishment, shelter and companionship, stories are the thing we need most in the world."- Philip Pullman Advertising is storytelling. From the Mad Men of the 1960's to now, the Don Drape...

Posted on September 07, 2016
By Supriya Goswami

07

September

Mobile Video Ads - Everything a developer needs to know - Pa...

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a w...

Posted on September 07, 2016
By Abhishek Khurana

06

September

Mobile Video Ads : What do they mean for Performance Advert...

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 billion in 2016. Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engag...

Posted on September 06, 2016
By Rajesh Pantina

02

September

InMobi Announces New Partnerships for Offline Measurement an...

“If you can’t measure it, you can’t improve it,” said the famous management guru, Peter Drucker. Thankfully, the digital medium allows marketers to measure direct response metrics like views, engagement and user acquisition. Such di...

Posted on September 02, 2016
By Team InMobi

31

August

Vertical Video - Don’t Assume I’ll Rotate My Phone For Y...

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontal...

Posted on August 31, 2016
By Kayla Wilson

30

August

Back To School Shopping 2016 Insights

As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, ...

Posted on August 30, 2016
By Shamala DN

22

August

Ace Back-To-School Shopping Through Mobile Video

Originally published on iMedia As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to ...

Posted on August 22, 2016
By Tanvi Kapoor

26

August

Developer Economics Report: The State of the Developer Natio...

We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and ana...

Posted on August 26, 2016
By Irene Herranz

24

August

View-Through Attribution: Shifting Gears in Performance Mark...

A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, perf...

Posted on August 24, 2016
By Rajesh Pantina

24

August

The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2

Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the co...

Posted on August 24, 2016
By Irene Herranz
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