The mobile world has had to live with banner ads for a long time. However, we at InMobi are on a mission to change this with our Native Ads platform. On April Fool’s Day we revealed that InMobi would stop showing banner ads and would se...
InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other...
Before we take a deep dive into native ads, let us understand first what native ads are.
Q: Why would you want to show Native Ads?
If you are an app developer looking to monetize your app by display advertising, but want to customize ad...
year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day
conference that gathers the best and brightest minds in advertising, marketing
and research. Attendees have the opportunity to hear inspiring talks from
This April Fool’s Day, we
announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated ...
Consumers across the world have been crying for something far more beautiful than mobile banner ads. On the heels of our success with breakup with banners campaign (check out the video below) and feedback from a large number of constituen...
As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...
GDC2014 drew to an end on a day that was lined with an impressive list of talks. The talks had a myriad list of topics to chose from. The topics covered everything from the technical aspects of gaming, tutorials, understanding gamer psychol...
Day 02 was all about indie gaming at GDC. Every year, on the sidelines of the GDC, the Independent Games Festival (IGF) honours the best indie games across all platforms to encourage developers and small publishers. The winning games get a ...
My watch must still be on Asia time since there is no way I could have spent 11 hours and 25 minutes at the Game Developers Conference in San Francisco!The expo began with a bang and witnessed the who’s who of the gaming industry arrive i...
We are counting down the hours to Game Developers Conference aka GDC 2014 and the excitement is palpable! In preparation for tomorrow and mostly just to get a sneak peek, we went down to the Moscone Center in San Francisco and took a look a...
It's been a rather "rewarding" last week for us InMobians. First up, Fortune hand-picked our CEO & Founder Naveen Tewari to their elite list of 40 under 40 entrepreneurs in India. And, then, Dataquest selected InMobi for the "Pathbreaker of...
These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...
name is Emily, and I’m addicted to mobile gaming. What started as an innocent
time killer rapidly spiraled into an insatiable obsession. I found myself
actually making time to play games,
crafting creative ways to extend gameplay when ...
Like many young schoolgirls,
I grew up thinking boys were icky. Many
of us grew up chanting the 19th century nursery rhyme, “What are
Little Boys Made Of”. Variations of the
poem included combinations of, “slugs and snails and puppy...
“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C Clarke. For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisemen...
market for mobile app analytics is crowded yet fragmented. Despite
there being several different tools to help app developers capture
key metrics and analyze user behavior, many solutions only focus on a
single problem. The result is th...
With the Oscars just around the corner, the office is abuzz with
movie chatter. We’ve partnered with the
IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers
learn about movies, purchase tickets and plan trips ...
the start of a new year and I personally love kicking things off with
our splash at the crazy, action-packed Mobile
World Congress. It was clearly our biggest one ever, in terms of
the number of products we launched
leading up to the...
In the first post of this series, we discussed the framework and
elements which can help evaluate the native ad solutions available in
the market today. Once you have finalized on a partner to power your
native ad needs, you get to the ne...