The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms tha...
Whether you are in
apparel or consumer electronics, if you are interested in influencing shoppers’
online or in-store behavior during the 2014 holiday season you are probably
considering mobile as part of the solution. If you’re not, yo...
So users love your app and you are now ready to scale your app business through app-install ads. You have chosen the ad network that you want to work with and the audience that you want to target and are now working on the creatives for you...
The world of mobile ad attribution is changing rapidly. From custom solutions offered by mobile ad platforms to independent solutions offered by pure mobile ad attribution players, and in more recent times changes introduced by Google, the ...
1. What is cross-promotion?
Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice app developers advertise each other’s app...
With the multiverse of apps available in the mobile ecosystem, managing and growing your user-base amongst your suite of apps is a challenging proposition. Apart from focussing on building beautiful apps, you also have to focus on the thr...
With so many matches running into
overtime and nail biting finishes ending with penalty shoot outs, it
is no wonder that beer vendors have made a
killing this year in the Brazil World Cup fever. But so have some of the
mobile app develo...
week, the Silicon Valley Chapter of the American Marketing Association (SVAMA)
invited me to participate on their panel, Mobile
Marketing: Creating An Effective Mobile Experience for Your User. I
discussed mobile marketing strategy alo...
70% of marketers still don't know what
it is, but according to projections, native advertising will account
for nearly $3 billion in spend by the end of this year. This is a
powerful statistic, and one that we explored in depth at the IAB...
Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. But without understanding specifics of this behavior, marketers often have trouble taking targeted action.Four years ago in South Afric...
Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identi...
FIFA – A Golden Opportunity For Marketers
Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involv...
Mobile gamers are a fickle audience and a game that may have been at the top of the charts yesterday, is easily forgotten today, as more and more apps (with minor differences) flood the app stores. It is becoming imperative for game devel...
Desktop advertising has come a long way from the
first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...
summer concert season under way and the Tony Awards fast approaching, the
Interactive Advertising Bureau (IAB), its
Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...
never knew much about cars. When I was a teen, I carelessly sped around in my
rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my
driving days for New York City student life – with par...
“Any customer can have a
car painted any color he wants, so long as it is black” - Henry
Ford.In 1908, Ford created a
revolution in the automotive industry with the color black. To some
extent banners did the same for the digital advert...
With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines ...
We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental im...
Today is an exciting day for all mobile app developers around the world. InMobi’s Native Ad platform is now open to any developer looking to monetize his/her app. The InMobi Ad SDK is a critical component of InMobi’s Native Ad platform ...