06

July

The Making Of An Evergreen Title - Subway Surfers

If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games ach...

Posted on July 06, 2015
By Srikanth V

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributin...

Posted on July 01, 2015
By Ankit Rawal

01

July

InMobi's Yogi Helps Gamers Level Up

Here's an update from us that you won't see every day! Umbrella Games is a collaboration between Belgian developer Sven Magnus' publishing house Mudloop and US based Mikael Tyrsen. Their games are very minimalist with a strong sense of f...

Posted on July 01, 2015
By Sohan Maheshwar

25

June

A Love Hate Relationship with Adtech

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Co...

Posted on June 25, 2015
By Bob Bahramipour

22

June

YaWiO

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is h...

Posted on June 22, 2015
By Anson Ben

08

June

How iJuror Became A Top App For Lawyers On The App Store

Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror....

Posted on June 08, 2015
By Murtza Manzur

05

June

What Every App Developer Needs To Know About Landing Pages

With over 1.4 million apps in the App Store, every common search returns hundreds of apps. For example, searching "todo list" shows 1,952 results. But this does not mean the gold rush is over for indie app developers. It does mean indie ap...

Posted on June 05, 2015
By Murtza Manzur

05

June

Programmatic Buying Channels Demystified - part 2

The wave of programmatic buying on mobile is a bit like the giant Sequoia forest. It is fast growing, dense and always adding new branches. Everyone spending on mobile advertising today has a programmatic agenda. And yet, it is the story of...

Posted on June 05, 2015
By Niveditha Viswanathan

05

June

Reach Calculator - Know your supply on InMobi Exchange

Supply diversity, global scale, audience targeting and engaging formats. Plus the advantage of programmatic media buying. InMobi Exchange brings it all together. We bring to you a current snapshot of our Video and Native supply specifica...

Posted on June 05, 2015
By Niveditha Viswanathan

05

June

InMobi Exchange brings rich, engaging and advanced advertisi...

InMobi, the world’s most powerful mobile advertising platform, is advancing the world of mobile programmatic buying, by enabling video and native formats on the InMobi Exchange. This brings the world of rich, engaging and customer-centric...

Posted on June 05, 2015
By Niveditha Viswanathan

03

June

We Love Developers Too!

We're meeting indie developers from around the world. Come talk to us about how we can help you address your problems. We recently hosted a bunch of events- from our I/O viewing party in San Francisco to our Arctic Evening roadshows in the ...

Posted on June 03, 2015
By Sohan Maheshwar

28

May

Blazing The Trail In North America

Our journey over the last three years in North America has been a fast moving race to the top. Our vision and potential as a company is finally being realized. North America is the epicenter of all things SoLoMo and we are proud to be one...

Posted on May 28, 2015
By Amit Gupta

20

May

Is Your Rewarded Video Ad Placement Right

The world is already winning with Rewarded Video Ads, but this winning streak involves more than simply showing a rewarded ad. The meteoric rise of monetization with rewarded ads is backed by the measured science of ad placements, amongst ...

Posted on May 20, 2015
By Mona Sharma

14

May

Succeeding With Rewarded Ads: The Three Commandments

Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy....

Posted on May 14, 2015
By Prithvi Mani

12

May

Introducing InFocus - Creative Excellence On Mobile

“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderfu...

Posted on May 12, 2015
By Ramya Rajan

11

May

How InMobi Unconventionally Went West And Made It Big

InMobi has had quite a unique journey over the last seven years. We have done the unthinkable by starting an Internet business outside the US and making it successful. We grew in the complete opposite direction of most technology companies ...

Posted on May 11, 2015
By Amit Gupta

06

May

The world outside of gaming interests : Photo & Video tops t...

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor

05

May

Going Native? Think Before You Leap

First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user's’ share of mind and time - the 1st impressi...

Posted on May 05, 2015
By Tanvi Kapoor

04

May

What Every App Developer Needs To Know About Press Kits

When you are pitching a journalist to write about your mobile app, shorter emails perform better. But if your email should only be a few sentences, what’s the best way to share more information? Include a link to a press kit. A press kit...

Posted on May 04, 2015
By Murtza Manzur

23

April

This Mother’s Day, Mum's NOT The Word For Brands

Marketers, don't stay silent this Mother's Day! With the third-biggest shopping event of the year coming up, read on to learn how you can connect with customers and make mothers all over the world happy - the perfect win-win.The Opportunity...

Posted on April 23, 2015
By Sonia Abraham
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