28

November

Apps turn (RED) to fight AIDS

World AIDS Day is held on 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV. This year Apple is doing their bit by contributing all proceeds from a special section on the app store, toward...

Posted on November 28, 2014
By Sohan Maheshwar

24

November

Seize the moment #2: Guaranteed outcomes for mobile marketi...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobileIs your Brand Marketing strategy truly “consumer first”?More than anything else, marketers have always wanted to reach an...

Posted on November 24, 2014
By Piyush Pratik

24

November

Level-Up : Conversations with Friends & Developers

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all abo...

Posted on November 24, 2014
By Kaavya Kasturirangan

20

November

Keeping Up With The Kardashians: In The Mobile Ad World!

The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on the classic social mechanic of role-playing. With virtual Kim guiding you at every step, you enter the gam...

Posted on November 20, 2014
By Mona Sharma

19

November

The world in gaming concepts : Pattern matching tops the cha...

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1], Fantasy[2], Survival[3],Stunts[4] to name a few. An analysis by InMobi of more than 10,000 games on the network sho...

Posted on November 19, 2014
By Pooja Kalloor

18

November

Seize the moment #1: Brands need to market to the moment. H...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purch...

Posted on November 18, 2014
By Ramya Rajan

13

November

SDK - The Preferred Mode of Integration. Here’s Why

if integration_mode==”SDK"then maximize_monetization else lower_monetization App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. Whil...

Posted on November 13, 2014
By Abhishek Khurana

21

November

Building Great Brands in the Mobile Age

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion whil...

Posted on November 21, 2014
By Shamala DN

11

November

Guaranteed Mobile Happiness This Holiday Season

Happiness, hope and reflection are definitely a part of the holiday season but do they all necessarily fit into your holiday season business plans? Mobile advertising is set to be a $50 billion industry within the next decade according t...

Posted on November 11, 2014
By James Riess

11

November

What’s Keeping The Click And Install Apart - Part 2

In our previous blog we discussed how the delay between a user clicking an ad and being taken to the app store might result in lower installs for your app. We also saw how synchronous tracker redirections, one of the major reasons for th...

Posted on November 11, 2014
By Aksha Kini

05

November

There's Something About InMobi

I recently completed five exhilarating years at InMobi and the company incidentally just completed 7 years of its existence last week. While it has been a phenomenal journey in helping build InMobi to what it is today, I must admit that it ...

Posted on November 05, 2014
By Piyush Shah

05

November

Monetization vs. User- Experience: The winning combination w...

App publishers often face the conundrum of how to monetize through ads without annoying their users. Compromising user experience does bring in those dollars in the short term, but they don’t keep coming in for much longer. A user may ...

Posted on November 05, 2014
By Mona Sharma

03

November

What’s Keeping The Click And Install Apart? - Part-1

As an app developer promoting your app on paid channels, the install rate ( i.e the percentage of users downloading the app post clicking an ad) is the metric that matters the most to you. While improving ad-relevance and enhancing ad-exper...

Posted on November 03, 2014
By Aksha Kini

05

November

Global lessons for Indie Developers

The world is one large playground. On the app store, more than ever before, game developers are realizing that a well-designed, interesting game can build a loyal fan following outside of their intended markets.So, what makes countries like...

Posted on November 05, 2014
By Kaavya Kasturirangan

03

November

​Meet us at Slush 2014

A few weeks ago, we were in Helsinki, Copenhagen and Stockholm, where some of you attended the developer hangouts we conducted. We met a lot of cool people and had a lot of conversations: (InMobi Hangouts at Helsinki and Stockholm) (InMobi ...

Posted on November 03, 2014
By Chetan Raghav

31

October

Get Ready For The Holiday Season With Festive Frames

There is a slight chill in the air as wisps of clouds cover the full moon sky. The gentle yellow flicker of the Jack-O-Lanterns lends a haunting atmosphere to the night. A young child shrieks as a ghoulish hand appears out of nowhere. A sce...

Posted on October 31, 2014
By Tanvi Kapoor

29

October

Wearables Could Be The Next Frontier For Brands Looking To R...

About four desks away from me sits a quiet but friendly product manager working on ad prototypes for wearables. His quest is simple – draw out the best use case possible for advertising on wearables. It is still a bit like divining for wa...

Posted on October 29, 2014
By Kaavya Kasturirangan

29

October

Android Growing Faster Than Apple, Accounts For Over 61% of ...

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi...

Posted on October 29, 2014
By Shamala DN

27

October

InMobian for Life – Our first alumni networking event

Earlier this month, we invited all our San Francisco based alumni to join us for a fun evening of nostalgia and networking. The event was a celebration of our history together. The party was also in recognition of the contribution of ever...

Posted on October 27, 2014
By Kaavya Kasturirangan

27

October

Google Install_Referrer: A Mixed Blessing?

To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory cove...

Posted on October 27, 2014
By Aksha Kini
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