Company News

May 16

How InMobi Grew From a Startup to a Giant Mobile Ad Network

Founder and CEO of mobile ad network giant, InMobi, Naveen Tewari, has come a long way. Naveen is an engineer by training, studied at Harvard Business School, and worked at consulting firm Mckenzie. In between all that, Naveen also had …

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May 15

Naveen Tewari | It’s time to open the gates wider

The Global Entrepreneurship and Development Index 2012 revealed that India, Asia’s third-largest economy, ranked 74th out of 79 countries, making it an unviable country to start a business. There is a growing nervousness among foreign investors putting their money in …

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May 02

Mobile Revolution: How mobility will change your business

InMobi Asia-Pacific vice-president and managing director Atul Satija says it is a mistake to transfer an ad directly from PC to mobile because it misses some huge creative possibilities.

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March 27

InMobi Launches App Publish, An Android App Distribution Platform Covering Hundreds Of Stores; Puts Its Metaflow Acquisition To Work

It has launched App Publish, a distribution platform specifically for Android apps, which lets developers push their free, paid, or freemium apps to many different Android app stores at once. App Publish, which is free to use, is kicking off with about 130 app stores worldwide, and it will be adding more at the rate of around one to two per week, according to Charles McLeod, director of business development for InMobi.

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March 27

InMobi Scoops a Stunning Six Awards at first Mob-Ex Awards by Marketing Magazine

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the country’s vibrant mobile marketing scene.

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March 16

Meet the next generation of Indian technology firms – and the obstacles they face

SIGNS of middle age were obvious at a recent gathering of Nasscom, the club for India’s giant IT industry, which now has sales of $100 billion and is dominated by outsourcing firms.

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March 15

指尖时尚 一触即发

2013年2月,中国时尚移动互联网领军企业YOKA移动与全球最大独立移动互联网广告平台InMobi建立全面合作关系,开启了移动互联网时尚资讯与精准广告投放合作的新篇章。

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March 15

Galaxy S4 Launch: What It Means for Mobile Marketers

Some leading industry voices are discussing the marketing implications of yesterday’s Samsung Galaxy S4 introduction.

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March 15

Samsung’s ‘Smart Pause’ Feature Could Better Mobile Video Advertising Futuristic quirk has marketing ramifications, per industry players By Christopher Heine

Perhaps the most interesting item to come out of Samsung’s Galaxy S4 announcement last night – from an advertising perspective, that is – was the so-called smart pause feature for video.

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March 12

Smartphone applitude

Le Monde – France Des 5 milliards de téléphones mobiles utilisés dans le monde, 1 milliard sont des smartphones. D’après l’agence spécialiste dans l’étude marketing sur mobiles InMobi, près de 10 milliards de mobiles mobiliseront nos mains d’ici à 2016. …

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February 20

InMobi Named to MIT Technology Review’s 2013 50 Disruptive Companies List Recognizing World’s Most Innovative Companies

SINGAPORE, February 20, 2013 — InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network has been identified in the field of Internet and Digital Media as one of 2013’s 50 Disruptive Companies, MIT Technology Review’s …

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February 20

50 Disruptive Companies 2013

InMobi has been identified in the field of Internet and Digital Media as one of 2013’s 50 Disruptive Companies, MIT Technology Review’s annual list of the world’s most innovative technology companies.  The honorees are nominated by MIT Technology Review’s editors, …

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February 13

They Might Be Giants, Adweek’s Digital Team lists its top 7 mobile companies to watch

“We are hard at work putting together a complete solution from creatives to optimizing both supply and demand side platforms. Hopefully a unified solution will allow people to see the value of mobile and raise CPMs.” Naveen Tewari, CEO and …

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February 08

Winter Nights 2013: User acquisition trends; from pricing, to decline of the charts’ organic power, and rise of Facebook

There are a lot of figures thrown around about user acquisition, but so how much does a US customer cost these days? That was how the final session of first day of the White Nights conference in St. Petersburg, Russia, …

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February 05

Mobile advertising: how can advertisers make the most of rich media to engage consumers via mobile?

Ben Williams, trading director EMEA, InMobi Rich media advertising on mobile allows for a far better user experience, and this opportunity must fundamentally underpin mobile advertising strategies in order for them to be effective. Ads can be expanded to full …

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February 04

Mobile advertising: how can advertisers capitalise on the second screen?

In the first of a series on mobile advertising as part of The Drum’s Mobile supplement, here we take a look at the trend of dual screening and its impact on mobile advertising. With an estimated 38 per cent of …

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January 28

HTML5 for mobile developers – a comprehensive guide

Santthosh Babu Selvadurai, Senior Mobile Developer at InMobi, contributes a guest blog post to Developer Tech. Selvadurai covers the benefits HTML5 offers mobile developers in improving compatibility and user experience, along with how to get started. Read the article in …

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January 25

Is high street retail a new type of marketing agency?

Back to business, the year is of course still too young for us to detect any meaningful trends, but, as we hinted last year, mobile and data have been providing the buzz these past couple of weeks. This week’s big …

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January 24

Advertising: Digital is dead – long live digital

Shrikant Latkar, VP of Marketing contributes a guest blog post to MarketingTech. Latkar discusses how the exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital …

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January 23

HTML5 for mobile developers

Santthosh Selvadura, Senior Mobile Developer at InMobi contributes an article to MobiForge, sharing some top tips and insight into HTML5 for developers. Santthosh writes: When it comes to touch-screen mobile devices, native applications have led the way in terms of …

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