At InMobi, the team kept on working on viable products. However, even after the initial solutions didn’t click, Naveen Tewari, the CEO and the two co-founders Amit Gupta and Abhay Singhal were persuasive. More
Company News
iPhone OS dominates European mobile ad market with 31.9% share
iPhone and Android devices trigger major increases in mobile Internet consumption and drive rapid share gains against Nokia well beyond what shipments data would suggest. More
Relevancy is better than free
InMobi sees fourfold increase in mobile ad impressions in Asia. The key is personalization, says APAC MD Emmanuel Allix. More
Giving on the go: Cause Marketing via Mobile Media
Non-profit organizations such as unicef have begun leveraging the mobile channel to market their cause. Emmanuel Allix advices on how to increase awareness of such causes and why such organizations should utilize the mobile medium for marketing. More
