Steffen Krabbenhoft, Leiter von Mobile EMEA bei Mediacom, kommentiert: “Da unsere Anzeigenkunden immer mehr von ihren Marketingbudgets in mobile Werbung investieren und gute Berichtsfunktionen benötigen, hat die Mediacom nach dem denkbar besten Partner gesucht, der dies bereitstellen kann. Wir waren …

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InMobi, grande mobile ad network indipendente, ha annunciato oggi, 31 maggio, la partnership con MediaCom, una fra le più importanti agenzie media a livello mondiale, per implementare l’utilizzo di Sprout, piattaforma per la creazione di campagne rich media in Europa, Medio Oriente e …

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Uno de los principales problemas a los que se enfrentan los desarrolladores de aplicaciones móviles es el de saber dónde obtienen un mayor retorno de la inversión (ROI; por sus siglas en inglés). InMobi Ad Tracker es una solución gratuita con la que pueden …

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Independent ad network InMobi has announced a partnership with MediaCom, one of the world’s largest media communication specialists. The deal will see MediaCom utilise InMobi’s rich media ad creation platform Sprout to create HTML5 ad units for its advertisers across …

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A nouveaux terminaux, nouvelles publicités. Internet avait les bannières, smartphones et tablettes auront le rich media, qui permet de tirer profit de leurs capacités : interactivité, surfaces tactiles… Une façon efficace de valoriser une image de marque et de nouer …

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You would have to have been hiding under a rock at the bottom of the ocean to have missed the news ofFacebook’s IPO. The social network was valued at USD104bn, making it more valuable than long-standing US giants such as …

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InMobi startet den InMobi Ad Tracker, eine kostenlose und UDID-unabhängige Conversion Tracking Plattform für Werbetreibende. Das Produkt ermöglicht es, Analysen in Echtzeit anzufertigen und erlaubt es Werbetreibenden, über alle Werbenetzwerke und Publisher hinweg verschiedene Conversions sowohl im mobilen Internet als auch …

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In just three years, mobile devices have overcome the PC and established a new, medium for communications.

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Mobile advertising network InMobi has launched the InMobi Ad Tracker, its UDID independent conversion-tracking platform for advertisers. Both separate from the InMobi ad-network and free to integrate, InMobi Ad Tracker allows advertisers to measure multiple conversion types across all ad …

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Fewer people purchase items using their phones, analysts say, so advertisers are not willing to pay as much to reach those users in spite of the increasingly substantial time they spend on the mobile internet. Facebook may suffer a similar …

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If you don’t know much about HTML5 yet, you’re not alone. Still a relatively new language (it was only introduced just over a year ago), HTML5 is still very much a work in progress.

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