Anne Frisbie is VP and managing director for North America of InMobi.
The start of the mobile revolution has been declared many times, but now, the numbers add up.
In just three years, mobile devices have overcome the PC and established a new, medium for communications. To put things in perspective, the mobile connected universe of devices has achieved 10 times the reach of the PC Web in one third of the time. It took 17 years for the PC web to reach one billion connected devices, whereas mobile devices, mainly smartphones, will reach 10 billion in five years.