Company News 75% of Australians are comfortable with mobile ads, new study reveals February 9, 2011 by inmobimedia “From an Australian perspective, Australians want to learn more. But I think there is a big reluctance from big brands, they are holding back and aren’t engaging in this space.” says Rob Marston from InMobi Sick of seeing ads on your smartphone? No you’re not, according to new study February 8, 2011 by inmobimedia InMobi’s latest study of consumer attitudes toward mobile advertising shows Australian smartphone users are the world’s most receptive to mobile ads.