Company News

Start-ups missing out on mobile ad boom

“There is a great space here for small and nimble businesses to be making strong in-roads into mobile advertising, purely by experimenting and playing the game.” says Surag Patel

75% of Australians are comfortable with mobile ads, new study reveals

“From an Australian perspective, Australians want to learn more. But I think there is a big reluctance from big brands, they are holding back and aren’t engaging in this space.” says Rob Marston from InMobi

Sick of seeing ads on your smartphone? No you’re not, according to new study

InMobi’s latest study of consumer attitudes toward mobile advertising shows Australian smartphone users are the world’s most receptive to mobile ads.