Mobile advertising has begun to gain a stronghold in the Indonesian online ads market on the back of rising mobile phone penetration and low data plan prices, a survey indicates
“From an Australian perspective, Australians want to learn more. But I think there is a big reluctance from big brands, they are holding back and aren’t engaging in this space.” says Rob Marston from InMobi
InMobi, in partnership with comscore has release a report titled – A Global View of Mobile Advertising which reveals unexpectedly high levels of user acceptance of mobile advertising in India.
