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Building Mobile Creatives that Deliver Real Results

November 8, 2016

Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.

Join this webinar to:

  • Understand the key steps to create mobile creatives specifically for mobile devices
  • Discover what goes on behind creating InMobi’s award-winning creatives
  • Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”

In case you cannot join the session, do sign-up and we will send you a recording of the webinar!

Presenters:

Michael Lee: Michael is currently the Regional Creative Director - INSEA & META at InMobi. With a background in digital and web design, Michael is now at the forefront of mobile technology, having art directed numerous mobile applications and HTML5 rich media units. He has also worked very closely with numerous regional clients - most notably Unilever, Samsung, and Pizza Hut, Audi.


James Rogers : James is currently the Head of Sales - Singapore, Malaysia & Vietnam at InMobi. Prior to InMobi he was working as the Mobile & Video Sales Manager at Telegraph Media Group.

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