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A Cure for Ad-Fraud: Turning Fraud Detection into Fraud Prevention
July 26, 2017
The digital advertising ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud, leaving advertisers scrambling to scrutinize the authenticity of each impression and every subsequent user interaction. Fraud is destroying value and trust within the mobile advertising ecosystem with every passing day and, according to a recent study, it's estimated to cost advertisers $16.4 billion in 2017. While advertisers are the obvious victims, other players in the media supply chain such as agencies and networks are also greatly impacted. In order to truly eradicate fraud, advertisers, ad networks and attribution technologies must form a united front to turn ad fraud detection into ad fraud prevention.
This webinar will discuss the state of the art and latest advances in technology in the war against the invisible army of advertising fraudsters and explore strategies in which various industry stakeholders can work together towards stamping out ad fraud once and for all.
In this webinar you'll learn:
- What are the incentives for mobile ad fraud?
- What does fraud look like and how can it be detected?
- How can the industry work together to eradicate ad fraud?
In case you cannot join the session, do sign-up and we will send you a recording of the webinar.
Raymund Bautista - Head of Strategic Partnerships, InMobi:
As Raymund oversees InMobi's partner eco-system which includes Kochava, he leverages his passion for product management and solving problems through consultative business development.
Grant is Kochava's resident expert on detecting fraud and leads his team in analyzing campaign performance and business value assessments.