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InMobi Guaranteed Outcomes for Brands launched at Advertising Week

October 01, 2014  •  New York

More than 3x increase in engagement, ‘Guarantees’ campaign objectives for brandsInMobi, the world’s largest independent mobile advertising platform engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired outcomes for brands by meeting their Key Performance Indicators (KPIs).This new offering increases the engage...

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InMobi Insights: Australian Mobile Advertising Grew Almost 140 Percent Over Past Year

September 30, 2014  •  Sydney

Tablet Impressions Grew 246 Percent YoY; Smartphones Grew 110 Percent Apple Leads Android By 47 Percent InMobi, the world’s largest independent mobile advertising platform, released its latest Australian Mobile Insights Report today, revealing significant growth in mobile advertising in Australia over the past year. InMobi’s network grew 139.7 percent year-over-year (YoY) in Australia, with almost 6.6 billion ad impressions served on the InMobi network in Q2 2014, an increase from 2.7...

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