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Indians Prefer Making In-App Purchases From Their Mobile Messaging Apps

August 20, 2014

InMobi research shows users are willing to spend more than INR 70 for in-app purchasesBangalore, India, 19 August 2014: A-first-of-its-kind study conducted by InMobi, the world’s largest independent mobile advertising platform, to understand the consumer behavior of mobile messaging apps on smartphones in India has shown that Indians prefer price points that range between INR71 and INR129 for making in-app purchases. In-app purchases are usually add-ons like emoticons, games, stickers and virt...

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InMobi says ‘Game On!’ with New Monetization Solution

July 22, 2014

Draws On User Emotions and Game Play ExperienceCreates USD 25 million Fund for Indie DevelopersSan Francisco, July 22, 2014:InMobi, the world’s largest independent mobile advertising network, announced its new Monetization Solution for Games, including industry-first Playable Ads format offered at global scale. To back this solution, InMobi has also created a 25 million dollar fund for indie game developers. This solution allows developers to optimize their monetization strategies based on the...

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