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InMobi Exchange Leads Industry with Mobile Programmatic Audience Buying

December 16, 2014  •  New York

InMobi Exchange delivers mobile audiences at scale in 36 countries InMobi, the world’s largest independent mobile advertising platform, today unveiled direct order automation of mobile app audiences globally on the InMobi Exchange, in partnership with Rubicon Project, a leader in advertising automation. InMobi Audience Personas, built from over one trillion mobile consumer interactions, are now available for programmatic buying. The InMobi Exchange is the first to offer proprietary, mobile...

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InMobi Takes Mobile Audience Targeting To New Level For Australian Advertisers With Big Data Play

November 26, 2014

Sophisticated Audience Platform Can Help Mobile Advertisers Achieve 2-3x Greater ROI Based on Improved Campaign Engagement Rates Sydney, 26 November 2014 – InMobi, the world’s largest independent mobile advertising platform, today launched the InMobi Audience Platform into the Australian market to provide advertisers with a far more intelligent way of targeting their audiences on mobile devices. The platform compiles the behaviour of 12 million devices in Australia on the InMobi network...

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